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The importance of education in lowering unemployment in Croatia and selected EU countries
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Sarah Ahmad Education has always had a big role in people's lives. It is a way of determining our direciton in the future and trying to succeed in achieving our goals. It is a tool that helps us and guide us through challenges in life. Since past, education has always been a way to get better oppurtunities and enable enough resources to create a life as one desires. Not everyone could get a proper education, but those who got it had huge benefits from it. But, today is a different situation, especially...
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The importance of enterpreneurial skills in career development
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Alisa Kordić The paper deals with the topic related to the characteristics of successful entrepreneurs. An entrepreneur possesses managerial skills, that is, through practice, experience and work, he creates the necessary skills, improves them and knowledge, and uses what he has learned further for upcoming challenges. A large number of managers have built-in skills that they only express and act on, mostly it all happens automatically, without any distractions because someone is simply created to be an...
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The influence of external factors on international trade in the Japanese electronics industry
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Lea Popović The thesis focuses mainly on the economy of Japan, its development through history which serve as a basis for the understanding and research of the Japanese international trade, specifically in its electronics industry. Moreover, various factors have been taken into consideration in order to represent how they affect the international trade in the said industry. Through figures and examples, conclusions have been made and results have been procured. Though some factors, possibly affecting...
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The influence of leadership power types on business negotiation of Valamar Riviera Plc.
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Emilia Besak Touristic sector is one of the most important sectors within Croatia and good
functioning of it is very important. Numerous firms similar to Valamar Riviera Plc. are
contributing to the development of touristic sector in Croatia. Since business
negotiations are an important factor of getting the results, it means that placing the right
individuals to negotiate is also of great significance. Business negotiation besides other
factors, also depend on the leadership power types used during...
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The influence of negotiation skills on successful negotiations in the optical industry of Zagreb County
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Dominik Mrak In this master thesis will be defined the impact of negotiation skills on successful
negotiation in the example of optical sector in Zagreb County. The topic by itself is of
crucial importance, because negotiation is one of the abilities thatforms profitable
alliances, partnerships and some cooperative ventures. Negotiation is considered as a
critical skill for professionals in this field since they have to handle complicated
situations involving distributors, suppliers and other...
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The influence of political marketing on young voters' participation - analysis of the Croatian presidential election 2019-20
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Nika Stipetić-Kalinić Political marketing is necessary in the democratic, multi-party system. Support of the electorate when in competition with another political candidate/party/program entails a usage of an instrument which will help facilitate victory. Political marketing can positively influence the engrossment of political participation of young voters, and all voters in general.
The purpose of this thesis is to contribute to postulations of political marketing, political participation and voter behaviour....
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The logistics performance analysis and competitiveness of logistics market in EU and Republic of Croatia
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Antonela Štefanić This thesis provides an analysis of logistics performance in the European Union and the Republic of Croatia. Logistics is a complicated process that includes everything regarding the movement of good from one point to another, planning, transport, administration, warehousing, etc. Logistics accounts for 14% of total GDP in the European Union countries, which shows the importance of the logistics service and performance of the European Union countries. As logistic became essential in...
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The presence of price discrimination in Croatia
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Maja Lovrinović Nowadays people are more and more exposed to all kinds of price discrimination, whether they are aware of it or not. This concept in economy has, by developing different strategies to earn or spend money, brought price discrimination to a whole new level.
In theory, the price discrimination is charging different prices for the same products or services. Basically, price discrimination was more acceptable before people started studying and observing the details and strategies that have been...
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The rise of influencer marketing in the beauty industry
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Manuela Šugar The aim of this paper is to analyze and explain the rise and growth of social media influencers, in particular a specific niche of YouTube influencers called beauty gurus. Throughout the paper different definitions from various literatures are given for the terms: influencer, influencer marketing, social media influencer and beauty guru. It is also elucidated why an increasing number of internationally recognized brands are starting to work with influencers. Furthermore, this paper will also...
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The role of agricultural and intra-regional trade in Sub-Saharan African countries
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Noela Baća This paper provides a comparative analysis of trade dynamics and regional integration in three Sub-Saharan African regions: the Central African Economic and Monetary Community (CEMAC), the Southern African Customs Union (SACU), and Nigeria. By examining the trade policies, regional integration initiatives, trade challenges, and trade dynamics, this study explores the trade landscape and opportunities within these regions. Additionally, the study evaluates the impact of regional trade...
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