prikaz prve stranice dokumenta The influence of AI on successful business negotiations in the digital marketing industry of Zagreb and Primorsko-goranska County
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master's thesis
The influence of AI on successful business negotiations in the digital marketing industry of Zagreb and Primorsko-goranska County
2024. urn:nbn:hr:192:769109
Ćurjurić, Filip
University of Rijeka
Faculty of Economics and Business

Cite this document

Ćurjurić, F. (2024). The influence of AI on successful business negotiations in the digital marketing industry of Zagreb and Primorsko-goranska County (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:769109

Ćurjurić, Filip. "The influence of AI on successful business negotiations in the digital marketing industry of Zagreb and Primorsko-goranska County." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:769109

Ćurjurić, Filip. "The influence of AI on successful business negotiations in the digital marketing industry of Zagreb and Primorsko-goranska County." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:769109

Ćurjurić, F. (2024). 'The influence of AI on successful business negotiations in the digital marketing industry of Zagreb and Primorsko-goranska County', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 13 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:769109

Ćurjurić F. The influence of AI on successful business negotiations in the digital marketing industry of Zagreb and Primorsko-goranska County [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2024 [cited 2024 December 13] Available at: https://urn.nsk.hr/urn:nbn:hr:192:769109

F. Ćurjurić, "The influence of AI on successful business negotiations in the digital marketing industry of Zagreb and Primorsko-goranska County", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:192:769109

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Metadata
TitleThe influence of AI on successful business negotiations in the digital marketing industry of Zagreb and Primorsko-goranska County
AuthorFilip Ćurjurić
MentorTomislav Galović (mentor)
Committee memberTomislav Galović (predsjednik povjerenstva)
Committee memberLuka Samaržija (član povjerenstva)
Committee memberDario Maradin (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2024-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
This thesis explores the influence of Artificial Intelligence (AI) on business negotiations in the digital marketing sector in Zagreb and Primorsko-goranska County. The main objective was to examine how AI improves negotiation outcomes by optimizing data analysis, communication, and strategy development. A mixed-method research approach, including survey and economic analysis, was employed. The results confirmed that AI tools, especially natural language processing (NLP), predictive analytics and automated negotiation systems, significantly enhance negotiation success. In conclusion, the study emphasizes the importance of integrating AI into negotiation practices to boost business performance.
Abstract (croatian)
Ovaj diplomski rad istražuje utjecaj umjetne inteligencije (AI) na poslovne pregovore u sektoru digitalnog marketinga u Zagrebu i Primorsko-goranskoj županiji. Glavni cilj bio je ispitati kako umjetna inteligencija poboljšava ishode pregovora optimizacijom analize podataka, komunikacije i razvoja strategije. Primijenjen je istraživački pristup mješovite metode, uključujući anketu i ekonomsku analizu. Rezultati su potvrdili da alati umjetne inteligencije, posebice obrada prirodnog jezika (NLP), prediktivna analitika i automatizirani pregovarački sustavi, značajno poboljšavaju uspjeh pregovora. Zaključno, studija naglašava važnost integriranja umjetne inteligencije u pregovaračke prakse kako bi se poboljšao poslovni učinak.
Keywords
Keywords (croatian)
Languageenglish
URN:NBNurn:nbn:hr:192:769109
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-12-13 17:13:09