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The impact of celebrity branding on market demand trends

Gašparević, Anita Cerović, Ljerka Maradin, Dario

2026

This paper analyzes the influence of celebrity branding on market demand trends. It focuses on a case study of the famous South Korean pop group BTS (Bangtan Sonyeondan) and examines how celebrity branding affects the market demand for products from …

University of Rijeka UNIVERSITY OF RIJEKA, FACULTY OF ECONOMICS AND BUSINESS

Zbornik Veleučilišta u Rijeci = Journal of the Polytechnic of Rijeka Vol. 14, Br. 1, str. 385–403

DOI10.31784/zvr.14.1.20 eISSN1849-1723 pISSN1848-1299

Repository of the University of Rijeka, Faculty of Economics and Business

tržišna potražnja Fila Samsung brendiranje slavnih južnokorejska pop grupa BTS market demand Fila Samsung celebrity branding South Korean pop group BTS

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EFFECTIVENESS OF FORECASTING USING MACHINE LEARNING FOR CONTROLLING NEEDS IN THE DECISION-MAKING PROCESS

Lebefromm, Uwe Vitezić, Neda Petrlić, Antonija

2026

Predmet su ovog istraživanja razvoj i primjena prediktivnih modela dobivenih uporabom matematičko statističkih metoda i umjetnom inteligencijom, tj. strojnim učenjem. Cilj je rada razvijanje modela za implementaciju digitalne transformacije u procese…

University of Rijeka UNIVERSITY OF RIJEKA, FACULTY OF ECONOMICS AND BUSINESS

Zbornik Veleučilišta u Rijeci = Journal of the Polytechnic of Rijeka Vol. 14, Br. 1, str. 143–157

DOI10.31784/zvr.14.1.8 eISSN1849-1723 pISSN1848-1299

Repository of the University of Rijeka, Faculty of Economics and Business

predviđanje strojno učenje kontroling odlučivanje

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Profitability determinants of logistics firms: a comparative analysis of Croatia and Slovenia

Zaninović, Petra Adelajda Cerović, Ljerka Ponikvar, Nina

2026

This paper examines the profitability factors of logistics firms in Croatia and Slovenia, small open economies that rely on logistics infrastructure and operations to leverage their geographical advantages and maximise their potential to develop into…

University of Rijeka UNIVERSITY OF RIJEKA, FACULTY OF ECONOMICS AND BUSINESS

European transport research review Vol. 18, Br. 1

DOI10.1186/s12544-026-00796-3 eISSN1866-8887 pISSN1867-0717

Repository of the University of Rijeka, Faculty of Economics and Business

Logistics firms profitability dynamic panel data analysis GMM

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Book Open access

Zbornik Ekonomskog fakulteta u Rijeci 1. knjiga: 1961. - 1971.

1971

University of Rijeka UNIVERSITY OF RIJEKA, FACULTY OF ECONOMICS AND BUSINESS

Repository of the University of Rijeka, Faculty of Economics and Business

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Conference paper Open access

The Western Balkan Countries and the EU: State and Perspectives of the Integration Process

Tomljanović, Marko Cvečić, Igor Jakovac, Pavle

2026

The main goal of the paper is to analyze the current position of the Western Balkan countries within the EU integration process and to present scientifically based perspectives on the future integration path of WB countries towards full EU membership…

University of Rijeka UNIVERSITY OF RIJEKA, FACULTY OF ECONOMICS AND BUSINESS

11th International Scientific Conference ERAZ 2025 : Knowledge Based Sustainable Development : Book of Abstracts

11th International Scientific Conference Knowlegde Based Sustainable Development 2025

DOI10.31410/eraz.2025.51 ISBN978-86-80194-85-1

Repository of the University of Rijeka, Faculty of Economics and Business

Accession EU Reforms Western Balkans

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Digital banks and their impact on international financial flows: challenges and perspectives

Jakovac, Pavle Šarin, Albina

2026

Research background: The rapid expansion of financial technologies and digital platforms has transformed the global financial landscape, with digital banks emerging as influential actors in cross-border finance. By operating without physical branches…

University of Rijeka UNIVERSITY OF RIJEKA, FACULTY OF ECONOMICS AND BUSINESS

Globalization and its socio-economic consequences 2025 - 25th International Scientific Conference Proceedings

ISBN978-963-594-609-9

Repository of the University of Rijeka, Faculty of Economics and Business

digital banks international financial flows fintech competitiveness regulation

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Conference paper Open access

Overview of New Trends in Energetics

Jakovac, Pavle

2022-08-31

Svijet se danas suočava s velikim energetskim problemima, a jedan od najvećih problema predstavljaju klimatske promjene uzrokovane velikim zagađenjima, što ugrožava prirodni okoliš te čovjekovu sadašnju i buduću dobrobit. Energija iz ugljičnih fosiln…

University of Rijeka UNIVERSITY OF RIJEKA, FACULTY OF ECONOMICS AND BUSINESS

EMAN 2022 – Economics & Management: How to Cope with Disrupted Times - CONFERENCE PROCEEDINGS

6th International Scientific Conference - Economics and Management: How to Cope With Disrupted Times (EMAN 2022 ) 2022

DOI10.31410/eman.2022.283 ISBN978-86-80194-57-8

Repository of the University of Rijeka, Faculty of Economics and Business

Klimatske promjene Energetski sektor Transformacija Novi trendovi Climate change Energy sector Transformation New trends

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Conference paper Open access

The Influence of Energy Trends on the Global Economy

Jakovac, Pavle

2022-08-31

Energija potiče globalnu gospodarsku aktivnost, koja je ujedno ključni input za gotovo svu robu i usluge modernog svijeta. S obzirom na širenje stanovništva, poboljšanje životnog standarda i porast potrošnje, ukupna potražnja za energijom iz godine u…

University of Rijeka UNIVERSITY OF RIJEKA, FACULTY OF ECONOMICS AND BUSINESS

EMAN 2022 – Economics & Management: How to Cope with Disrupted Times - CONFERENCE PROCEEDINGS

6th International Scientific Conference - Economics and Management: How to Cope With Disrupted Times (EMAN 2022 ) 2022

DOI10.31410/eman.2022.299 ISBN978-86-80194-57-8

Repository of the University of Rijeka, Faculty of Economics and Business

Energetski trendovi Globalna ekonomija COVID-19 Energy trends Global economy COVID-19

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Conference paper Open access

THE DIGITAL EURO: A NEW ERA OF PUBLIC MONEY AND PRIVACY PROTECTION IN THE EUROZONE

Jakovac, Pavle

2025

This research examines the development and implementation of the digital euro, a central bank digital currency (CBDC) for retail use, initiated by the European Central Bank (ECB). The primary aim is to analyze how the digital euro can enhance monetar…

University of Rijeka UNIVERSITY OF RIJEKA, FACULTY OF ECONOMICS AND BUSINESS

Book of proceedings from the 8th international scientific conference on digital economy DIEC 2025

International Scientific Conference on Digital Economy - DIEC 2025 2025

Repository of the University of Rijeka, Faculty of Economics and Business

Digital Euro Central Bank Digital Currency (CBDC) Privacy Payment System Monetary Sovereignty

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Contribution in a journal Open access

Current (international) financial system: technology effects and future perspectives

Jakovac, Pavle

2021

This paper aims to show the wider picture of the impact of technology on international finance. It discusses about technologies, which have had an influence on the current financial system. As technology is evolving, we are getting more and more inte…

University of Rijeka UNIVERSITY OF RIJEKA, FACULTY OF ECONOMICS AND BUSINESS

Acta Catallactics Br. 1, str. 7–22

eISSN2744-1296

Repository of the University of Rijeka, Faculty of Economics and Business

international finance technology innovation (de)centralized system(s) perspectives

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Repository of the University of Rijeka, Faculty of Economics and Business

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