prikaz prve stranice dokumenta The relationship between participants’ registrations and promotional activities of the Erasmus for Young Entrepreneurs Programme
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professional thesis
The relationship between participants’ registrations and promotional activities of the Erasmus for Young Entrepreneurs Programme
2020. urn:nbn:hr:192:514713
Juričić, Iva
University of Rijeka
Faculty of Economics and Business

Cite this document

Juričić, I. (2020). The relationship between participants’ registrations and promotional activities of the Erasmus for Young Entrepreneurs Programme (Professional thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:514713

Juričić, Iva. "The relationship between participants’ registrations and promotional activities of the Erasmus for Young Entrepreneurs Programme." Professional thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:514713

Juričić, Iva. "The relationship between participants’ registrations and promotional activities of the Erasmus for Young Entrepreneurs Programme." Professional thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:514713

Juričić, I. (2020). 'The relationship between participants’ registrations and promotional activities of the Erasmus for Young Entrepreneurs Programme', Professional thesis, University of Rijeka, Faculty of Economics and Business, accessed 03 April 2025, https://urn.nsk.hr/urn:nbn:hr:192:514713

Juričić I. The relationship between participants’ registrations and promotional activities of the Erasmus for Young Entrepreneurs Programme [Professional thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2020 [cited 2025 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:192:514713

I. Juričić, "The relationship between participants’ registrations and promotional activities of the Erasmus for Young Entrepreneurs Programme", Professional thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:192:514713

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TitleThe relationship between participants’ registrations and promotional activities of the Erasmus for Young Entrepreneurs Programme
Title (croatian)Povezanost registracija korisnika i promotivnih aktivnosti Erasmus programa za mlade poduzetnike
AuthorIva Juričić
MentorJasmina Dlačić (mentor)
Committee memberBruno Grbac (predsjednik povjerenstva)
Committee memberJasmina Dlačić (član povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2020-04-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Entrepreneurship is considered to be the driver of economic growth and development since it creates jobs, supports innovations, and promotes social cohesion in a sustainable manner. This research is conducted on an anonymous sample of 1062 participants that registered to the Erasmus from Young Entrepreneurs Programme in 2016 and 2017 via online IT tool potentially become involved in the entrepreneurial cross-border training and learning. The research examines the relationship between... More participants’ registrations and marketing activities executed by a non-profit organization acting as an Intermediate organization for young and experienced entrepreneurs. Since noted that non-profit organization’s role is crucial when supporting entrepreneurial activities within the Programme, the research is made at a group level and supports the assumption that non-profit organizations should be given a discretion choice when designing their evaluation process. In other words, evaluation of the initiatives within the non-profit sector should be made according to its purpose rather than being imposed to solely use the means provided by the profit sector. Therefore, this research attempts to provide an insight into the extensive efforts of non-profit organizations and proposes further consideration of their social impact when addressing complex social topics such as entrepreneurship. Furthermore, this research examines 159 active profiles of young (i.e. New or NE) and experienced (i.e. Host or HE) entrepreneurs registered at the Lead intermediate organization (i.e. LIO) in Germany. Based on the data provided by Lead intermediate organization, this research attempts to answer the following questions – who, when, where and how should be targeted when promoting the Programme to attract more potential participants to the Programme. Less
Abstract (croatian)
Poduzetništvo se smatra pokretačem gospodarskog rasta i razvoja s obzirom da stvara radna mjesta, podržava inovacije i promiče socijalnu koheziju na održiv način. Istraživanje je provedeno na anonimnom uzorku od 1062 sudionika koji su se tijekom 2016. i 2017. godine prijavili na Erasmus program za mlade poduzetnike putem internetskog informacijskog alata kako bi se mogli uključiti u prekograničnu poduzetničku obuku. Istraživanje ispituje odnos broja registriranih sudionika i... More provedenih marketinških aktivnosti, a koje provodi neprofitna organizacija koja djeluje kao posrednička organizacija za poduzetnike. Budući da je da je uloga neprofitnih organizacija od presudne važnosti prilikom pružanja podrške novim i iskusnim poduzetnicima zainteresiranim za sudjelovanje u programu, istraživanje je rađeno na grupnoj razini i podupire pretpostavku da neprofitnim organizacijama treba dozvoliti da procjenu vlastitog utjecaja na društvo provode u diskreciji. Drugim riječima, procjena uspješnosti inicijativa provedenih u neprofitnom sektoru trebala bi se odvijati u skladu s njihovom svrhom, a ne isključivo putem financijskih pokazatelja koje se koriste za procjenu uspješnosti profitnog sektora. Zbog toga ovo istraživanje pruža detaljan uvid u promotivne napore neprofitnih organizacija te predlaže daljnje razmatranje korištenja pokazatelja koji također mjere njihov društveni utjecaj osobito kada je riječ o složenim društvenim temama poput poduzetništva. Nadalje, u ovom istraživanju analizirano je 159 aktivnih profila novih (NE) i iskusnih (NE) poduzetnika registriranih kod vodeće posredničke organizacije (LIO) u Njemačkoj. Analiza je provedena kako bi se utvrdile karakteristike ciljnih skupina programa te dali prijedlozi u svrhu povećanja broja potencijalnih korisnika programa. Less
Keywords
Keywords (croatian)
Languageenglish
URN:NBNurn:nbn:hr:192:514713
Study programmeTitle: Marketing management
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketing menadžmenta (sveučilišni/a specijalist/specijalistica marketing menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Public noteNa temelju čl. 19. Zakona o zaštiti tajnosti podataka (NN 108/96), a povodom Zamolbe koju je student/ica podnio/podnijela Fakultetu, rad nije dostupan trećim osobama zbog obveze čuvanja tajnosti podataka iz rada.
Created on2021-03-11 17:12:11
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