prikaz prve stranice dokumenta Decision trees do not lie: Curiosities in preferences of Croatian online consumers
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Decision trees do not lie: Curiosities in preferences of Croatian online consumers
Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu, 41 (2023), 1; 157-181. https://doi.org/10.18045/zbefri.2023.1.157
Filipas, Ana Marija; Vretenar, Nenad; Prudky, Ivan

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Filipas, A. M., Vretenar, N. i Prudky, I. (2023). Decision trees do not lie: Curiosities in preferences of Croatian online consumers. Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu, 41. (1), 157-181. doi: 10.18045/zbefri.2023.1.157

Filipas, Ana Marija, et al. "Decision trees do not lie: Curiosities in preferences of Croatian online consumers." Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu, vol. 41, br. 1, 2023, str. 157-181. https://doi.org/10.18045/zbefri.2023.1.157

Filipas, Ana Marija, Nenad Vretenar i Ivan Prudky. "Decision trees do not lie: Curiosities in preferences of Croatian online consumers." Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu 41, br. 1 (2023): 157-181. https://doi.org/10.18045/zbefri.2023.1.157

Filipas, A. M., Vretenar, N. i Prudky, I. (2023) 'Decision trees do not lie: Curiosities in preferences of Croatian online consumers', Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu, 41(1), str. 157-181. doi: 10.18045/zbefri.2023.1.157

Filipas AM, Vretenar N, Prudky I. Decision trees do not lie: Curiosities in preferences of Croatian online consumers. Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu [Internet]. 30.06.2023. [pristupljeno 04.05.2024.];41(1):157-181. doi: 10.18045/zbefri.2023.1.157

A. M. Filipas, N. Vretenar i I. Prudky, "Decision trees do not lie: Curiosities in preferences of Croatian online consumers", Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu, vol. 41, br. 1, str. 157-181, Lipanj 2023. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:943508. [Citirano: 04.05.2024.]

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Podaci o radu
Naslov (engleski)Decision trees do not lie: Curiosities in preferences of Croatian online consumers
AutorAna Marija Filipas
AutorNenad Vretenar
AutorIvan Prudky
Autorova ustanovaSveučilište u Rijeci
Ekonomski fakultet
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Understanding consumers’ preferences has always been important for economic theory and for business practitioners in operations management, supply chain management, marketing, etc. While preferences are often considered stable in simplified theoretical modelling, this is not the case in real-world decision-making. Therefore, it is crucial to understand consumers’ preferences when a market disruption occurs. This research aims to recognise consumers’ preferences with respect to online shopping after the COVID-19 outbreak hit markets. To this purpose, we conducted an empirical study among Croatian consumers with prior experience in online shopping using an online questionnaire. The questionnaire was completed by 350 respondents who met the criteria. We selected decision-tree models using the J48 algorithm to determine the influences of the found shopping factors and demographic characteristics on a consumer’s preference indicator. The main components of our indicators that influence consumer behaviour are the stimulators and destimulators of online shopping and the importance of social incidence. Our results show significant differences between men and women, with men tending to use fewer variables to make decisions. In addition, the analysis revealed that four product groups and a range of shopping mode-specific influencing factors are required to evaluate consumers’ purchase points when constructing the consumers’ preference indicator.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Pregledni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaZbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu
Brojčani podacivol. 41, br. 1, str. 157-181
p-ISSN1331-8004
e-ISSN1846-7520
DOIhttps://doi.org/10.18045/zbefri.2023.1.157
URN:NBNurn:nbn:hr:192:943508
Datum objave publikacije2023-06-30
URL dokumentahttps://www.efri.uniri.hr/upload/06-Filipas_et_al-2023-1.pdf
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2024-03-23 12:21:05