prikaz prve stranice dokumenta Decision trees do not lie: Curiosities in preferences of Croatian online consumers
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Scientific paper - Review paper
Decision trees do not lie: Curiosities in preferences of Croatian online consumers
Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu, 41 (2023), 1; 157-181. https://doi.org/10.18045/zbefri.2023.1.157
Filipas, Ana Marija; Vretenar, Nenad; Prudky, Ivan

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Filipas, A. M., Vretenar, N. & Prudky, I. (2023). Decision trees do not lie: Curiosities in preferences of Croatian online consumers. Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu, 41. (1), 157-181. doi: 10.18045/zbefri.2023.1.157

Filipas, Ana Marija, et al. "Decision trees do not lie: Curiosities in preferences of Croatian online consumers." Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu, vol. 41, no. 1, 2023, pp. 157-181. https://doi.org/10.18045/zbefri.2023.1.157

Filipas, Ana Marija, Nenad Vretenar and Ivan Prudky. "Decision trees do not lie: Curiosities in preferences of Croatian online consumers." Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu 41, no. 1 (2023): 157-181. https://doi.org/10.18045/zbefri.2023.1.157

Filipas, A. M., Vretenar, N. and Prudky, I. (2023) 'Decision trees do not lie: Curiosities in preferences of Croatian online consumers', Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu, 41(1), pp. 157-181. doi: 10.18045/zbefri.2023.1.157

Filipas AM, Vretenar N, Prudky I. Decision trees do not lie: Curiosities in preferences of Croatian online consumers. Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu [Internet]. 2023 June 30 [cited 2024 May 12];41(1):157-181. doi: 10.18045/zbefri.2023.1.157

A. M. Filipas, N. Vretenar and I. Prudky, "Decision trees do not lie: Curiosities in preferences of Croatian online consumers", Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu, vol. 41, no. 1, pp. 157-181, June 2023. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:192:943508. [Accessed: 12 May 2024]

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Metadata
Title (english)Decision trees do not lie: Curiosities in preferences of Croatian online consumers
AuthorAna Marija Filipas
AuthorNenad Vretenar
AuthorIvan Prudky
Author's institutionUniversity of Rijeka
Faculty of Economics and Business
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Understanding consumers’ preferences has always been important for economic theory and for business practitioners in operations management, supply chain management, marketing, etc. While preferences are often considered stable in simplified theoretical modelling, this is not the case in real-world decision-making. Therefore, it is crucial to understand consumers’ preferences when a market disruption occurs. This research aims to recognise consumers’ preferences with respect to online shopping after the COVID-19 outbreak hit markets. To this purpose, we conducted an empirical study among Croatian consumers with prior experience in online shopping using an online questionnaire. The questionnaire was completed by 350 respondents who met the criteria. We selected decision-tree models using the J48 algorithm to determine the influences of the found shopping factors and demographic characteristics on a consumer’s preference indicator. The main components of our indicators that influence consumer behaviour are the stimulators and destimulators of online shopping and the importance of social incidence. Our results show significant differences between men and women, with men tending to use fewer variables to make decisions. In addition, the analysis revealed that four product groups and a range of shopping mode-specific influencing factors are required to evaluate consumers’ purchase points when constructing the consumers’ preference indicator.
Keywords (english)
Languageenglish
Publication typeScientific paper - Review paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleZbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu
Numberingvol. 41, no. 1, pp. 157-181
p-ISSN1331-8004
e-ISSN1846-7520
DOIhttps://doi.org/10.18045/zbefri.2023.1.157
URN:NBNurn:nbn:hr:192:943508
Publication2023-06-30
Document URLhttps://www.efri.uniri.hr/upload/06-Filipas_et_al-2023-1.pdf
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-03-23 12:21:05