Entrepreneurship is considered to be the driver of economic growth and development since it creates jobs, supports innovations, and promotes social cohesion in a sustainable manner. This research is conducted on an anonymous sample of 1062 participants that registered to the Erasmus from Young Entrepreneurs Programme in 2016 and 2017 via online IT tool potentially become involved in the entrepreneurial cross-border training and learning. The research examines the relationship between participants’ registrations and marketing activities executed by a non-profit organization acting as an Intermediate organization for young and experienced entrepreneurs. Since noted that non-profit organization’s role is crucial when supporting entrepreneurial activities within the Programme, the research is made at a group level and supports the assumption that non-profit organizations should be given a discretion choice when designing their evaluation process. In other words, evaluation of the initiatives within the non-profit sector should be made according to its purpose rather than being imposed to solely use the means provided by the profit sector. Therefore, this research attempts to provide an insight into the extensive efforts of non-profit organizations and proposes further consideration of their social impact when addressing complex social topics such as entrepreneurship. Furthermore, this research examines 159 active profiles of young (i.e. New or NE) and experienced (i.e. Host or HE) entrepreneurs registered at the Lead intermediate organization (i.e. LIO) in Germany. Based on the data provided by Lead intermediate organization, this research attempts to answer the following questions – who, when, where and how should be targeted when promoting the Programme to attract more potential participants to the Programme.