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The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers
Economic research - Ekonomska istraživanja, 32 (2019), 1; 2252-2268. https://doi.org/10.1080/1331677X.2019.1645713
Lončarić, Dina; Perišić Prodan, Marina; Dlačić, Jasmina

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Lončarić, D., Perišić Prodan, M. i Dlačić, J. (2019). The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers. Economic research - Ekonomska istraživanja, 32. (1), 2252-2268. doi: 10.1080/1331677X.2019.1645713

Lončarić, Dina, et al. "The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers." Economic research - Ekonomska istraživanja, vol. 32, br. 1, 2019, str. 2252-2268. https://doi.org/10.1080/1331677X.2019.1645713

Lončarić, Dina, Marina Perišić Prodan i Jasmina Dlačić. "The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers." Economic research - Ekonomska istraživanja 32, br. 1 (2019): 2252-2268. https://doi.org/10.1080/1331677X.2019.1645713

Lončarić, D., Perišić Prodan, M. i Dlačić, J. (2019) 'The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers', Economic research - Ekonomska istraživanja, 32(1), str. 2252-2268. doi: 10.1080/1331677X.2019.1645713

Lončarić D, Perišić Prodan M, Dlačić J. The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers. Economic research - Ekonomska istraživanja [Internet]. 2019. [pristupljeno 15.11.2024.];32(1):2252-2268. doi: 10.1080/1331677X.2019.1645713

D. Lončarić, M. Perišić Prodan i J. Dlačić, "The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers", Economic research - Ekonomska istraživanja, vol. 32, br. 1, str. 2252-2268, 2019. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:935668. [Citirano: 15.11.2024.]

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:192:935668
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Podaci o radu
Naslov (engleski)The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers
AutorDina Lončarić
AutorMarina Perišić Prodan
AutorJasmina Dlačić
Autorova ustanovaSveučilište u Rijeci
Ekonomski fakultet
Autorova ustanovaSveučilište u Rijeci
Fakultet za menadžment u turizmu i ugostiteljstvu
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
The purpose of this paper is to explain the role of market mavens in the tourist sector and to explore the importance of tourist experience co-creation in increasing loyalty to service providers. A survey was conducted on a sample of 425 Croatian residents who had travelled at least once in the year before the study. Two hypotheses were set and empirically tested by partial least square structural equation modelling (PLS-SEM). This research confirms that market mavens are inclined to share tourist experiences and to engage in tourist experience co-creation. It also shows that if market mavens are co-creating tourist experience with travel professionals they are more likely to continue to collaborate with the same service provider, hence, demonstrating loyalty. This paper contributes to knowledge of consumer behaviour in tourism by emphasising the role of market mavens in co-creating tourist experience. The scientific contribution is found in testing the influence of market mavens on co-creating tourist experience and loyalty to service providers. The paper also explains the implications for service providers in tourism. Learning about the influence of market mavens on the process of co-creating tourist experience can help service providers to engage more with these individuals to enhance their loyalty.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaEconomic research - Ekonomska istraživanja
Brojčani podacivol. 32, br. 1, str. 2252-2268
p-ISSN1331-677X
e-ISSN1848-9664
DOIhttps://doi.org/10.1080/1331677X.2019.1645713
URN:NBNurn:nbn:hr:192:935668
Datum objave publikacije2019
URL dokumentahttps://hrcak.srce.hr/229539
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2020-07-29 11:50:13