Paginacija
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The function of political marketing in political apathy minimisation of young voters in Croatia
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Nika Stipetić-Kalinić Political apathy refers to a general indifference and lack of interest in politics, as well as
a lack of participation in political activities and motivation to vote. A high level of
political apathy is a severe concern in democratic systems since it can impede a country's
growth and progress. Young voters, and all voters in general, can be positively influenced
by political marketing. Political marketing is necessary in the democratic system.
The purpose of this thesis is to contribute...
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The impact of Brexit on the pound sterling
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Natali Bilandžija The United Kingdom leaving the European Union, the so-called Brexit, made a huge impact on the British economy. This paper analyses the impact on the Pound, by looking at GBP/USD and GBP/EUR exchange rates. Both these exchange rates were in fact volatile post-Brexit, especially immediately after the referendum held on 23rd of June 2016. Since then however, the pound has become more stable. On the other hand, the cheap pound failed to boost UK exports as hoped. The trade deficit did narrow,...
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The impact of ESG scores on firm profitability
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Elisa Bellesi This research analyses the drivers of firm profitability by examining the impact of environmental, social and governance (cdESG) scores along with firm and country-specific variables on a sample of 428 publicly quoted European companies. According to the mechanism that is examined in this research, organizations' profitability should increase because of adhering to ESG standards, luring investors and enhancing the financial markets. To evaluate the relationship between firm profitability and...
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The impact of Tesla electric car on the global economy
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Boris Pribanić As a result of intense research we can understand that the position of Tesla and electric vehicles in general, today, is better and better every single day. When we look at the yearly sales of Tesla electric vehicles we can see a rise every year, from 20 000 in 2013 to 30 000 in 2014 and going over 100 000 vehicles sold by the end of 2015 with goals of producing half a million in the coming years. A worthy ideal that looks more and more feasable as the Gigafactory which will be one of the...
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The impact of internal business communication on employee satisfaction and productivity in CMGC
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Jana Maljić Today's business world is subject to a lot of changes. They are extremely visible and constant. Man as an individual, as a member of a group or organization, in order to survive and resist changes, has to cooperate with the environment, and this collaboration itself becomes a tool with which it strives to achieve its own, as well as group and organizational goals. The key to such co-operation is communication - one of the basic human and labor needs and what makes each person a social being....
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The impact of purchasing power on sustainable fashion awareness
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Tara Salopek This bachelor's thesis questions the impact of consumers purchasing power towards
sustainable fashion awareness. More and more often we meet and read about sustainable
fashion and its benefits and how it improves our environment, but the consumers seem to
have no knowledge about it or they choose to ignore it by buying clothes from fast fashion
production. Sustainable fashion is the new image for consumers where fashion and
satisfaction are connected with responsibility and awareness....
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The impact of social media on drugstore chains business in Croatia
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Maria Mihalić The main purpose of this final paper is to research how much does social media affects consumer behavior in drugstore industry. Results showed that every researched drugstore chain use Facebook as a main social media and most searched drugstore chain is Bipa and its announcements about discounts are the most important to the respondents who are also most satisfy with the content of its posts and information they get through posts. Furthermore, DMs announcements about new product from are the...
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The impact of the 2008 financial crisis on interest rate swaps
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Marko Barbić The 2008 financial crisis made a regime change for interest rate swaps. Before the crisis, interest rates were relatively consistent and that is what allowed financial industry to structure a single curve to valuate and price interest rate swaps. In the middle of 2007 however, a few anomalies happened that could be detected on interest rate markets which unwillingly forced participants on market to rethink their valuation and pricing framework. Liquidity and credit problems became extremely...
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The import procedure of Kimi Commerce company
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Carlo Bilen This thesis encompasses all the processes and procedures necessary for execution of import business of a country which is a member of European Union (Croatia) and country that is not a member of European Union (China). Kimi Commerce company, situated in Croatia, is the company that imports products from the exporting company Ideal Sanitary Ware headquartered in China. These two companies are well connected business partners that have stablished strong business relationship. Usually Kimi...
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The importance of education in lowering unemployment in Croatia and selected EU countries
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Sarah Ahmad Education has always had a big role in people's lives. It is a way of determining our direciton in the future and trying to succeed in achieving our goals. It is a tool that helps us and guide us through challenges in life. Since past, education has always been a way to get better oppurtunities and enable enough resources to create a life as one desires. Not everyone could get a proper education, but those who got it had huge benefits from it. But, today is a different situation, especially...
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The importance of enterpreneurial skills in career development
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Alisa Kordić The paper deals with the topic related to the characteristics of successful entrepreneurs. An entrepreneur possesses managerial skills, that is, through practice, experience and work, he creates the necessary skills, improves them and knowledge, and uses what he has learned further for upcoming challenges. A large number of managers have built-in skills that they only express and act on, mostly it all happens automatically, without any distractions because someone is simply created to be an...
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