Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect

Mužić, Matea

prikaz prve stranice dokumenta Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect

Pristup korisnicima matične ustanove

diplomski rad

Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect

2016. urn:nbn:hr:192:404040

Mužić, Matea

Sveučilište u Rijeci
Ekonomski fakultet

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APA 6th Edition

Mužić, M. (2016). Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect (Diplomski rad). Rijeka: Sveučilište u Rijeci, Ekonomski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:192:404040

MLA 8th Edition

Mužić, Matea. "Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect." Diplomski rad, Sveučilište u Rijeci, Ekonomski fakultet, 2016. https://urn.nsk.hr/urn:nbn:hr:192:404040

Chicago 17th Edition

Harvard

Mužić, M. (2016). 'Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect', Diplomski rad, Sveučilište u Rijeci, Ekonomski fakultet, citirano: 12.11.2024., https://urn.nsk.hr/urn:nbn:hr:192:404040

Vancouver

Mužić M. Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect [Diplomski rad]. Rijeka: Sveučilište u Rijeci, Ekonomski fakultet; 2016 [pristupljeno 12.11.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:404040

IEEE

M. Mužić, "Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect", Diplomski rad, Sveučilište u Rijeci, Ekonomski fakultet, Rijeka, 2016. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:404040

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Naslov	Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect
Autor	Matea Mužić
Mentor	Jasmina Dlačić (mentor)
Član povjerenstva	Jasmina Dlačić (predsjednik povjerenstva)
Član povjerenstva	Ivana First Komen (član povjerenstva)
Član povjerenstva	Maja Vujičić (član povjerenstva)
Ustanova koja je dodijelila akademski / stručni stupanj	Sveučilište u Rijeci Ekonomski fakultet Rijeka
Datum i država obrane	2016-09-27, Hrvatska
Znanstveno / umjetničko područje, polje i grana	DRUŠTVENE ZNANOSTI Ekonomija
Sažetak	Franchises as an organizational form of an entity have been present in the market for a long time now. They offer accelerated success of business due to already standardized quality and reliability. As the world is becoming more and more globalised, the market of international franchises is exploding. The situation is similar in the Croatian market and in the last few years there has been a great influx of international fast food franchises, in form of McDonalds, KFC, Burger King and others. The consumers’ reaction toward increased globalization and internalization, and also their preferences towards different offers of restaurants is the main object of this research. Their choices vary according to their age group, education, income level and preferences. One of the main concerns of this research is consumers’ variety seeking tendency, their desire for unique products ethnocentrism and traditionalism. In order to reach the perfect understanding of Croatian consumers and their tendency for fast food products purchase, there has been executed the qualitative research on their opinion. One of the main concerns of this research was to test the Croatian consumers’ reaction towards foreign products, and whether they perceive domestic products with higher quality.
Ključne riječi
Jezik	engleski
URN:NBN	urn:nbn:hr:192:404040
Studijski program	Naziv: Poslovna ekonomija; smjerovi: Financije i bankarstvo, Poduzetništvo, Menadžment, Financije i računovodstvo, Marketing, Međunarodno poslovanje, Informatičko poslovanje Smjer: Međunarodno poslovanje Vrsta studija: sveučilišni Stupanj studija: diplomski Akademski / stručni naziv: magistar/magistra ekonomije (mag. oec.)
Vrsta resursa	Tekst
Način izrade datoteke	Izvorno digitalna
Prava pristupa	Pristup korisnicima matične ustanove
Uvjeti korištenja
Datum i vrijeme pohrane	2017-05-19 17:06:32