prikaz prve stranice dokumenta Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect
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master's thesis
Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect
2016. urn:nbn:hr:192:404040
Mužić, Matea
University of Rijeka
Faculty of Economics and Business

Cite this document

Mužić, M. (2016). Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:404040

Mužić, Matea. "Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:192:404040

Mužić, Matea. "Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:192:404040

Mužić, M. (2016). 'Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:404040

Mužić M. Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2016 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:192:404040

M. Mužić, "Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:192:404040

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Metadata
TitleAnalysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect
AuthorMatea Mužić
MentorJasmina Dlačić (mentor)
Committee memberJasmina Dlačić (predsjednik povjerenstva)
Committee memberIvana First Komen (član povjerenstva)
Committee memberMaja Vujičić (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2016-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Franchises as an organizational form of an entity have been present in the market for a long time now. They offer accelerated success of business due to already standardized quality and reliability. As the world is becoming more and more globalised, the market of international franchises is exploding. The situation is similar in the Croatian market and in the last few years there has been a great influx of international fast food franchises, in form of McDonalds, KFC, Burger King and others. The consumers’ reaction toward increased globalization and internalization, and also their preferences towards different offers of restaurants is the main object of this research. Their choices vary according to their age group, education, income level and preferences. One of the main concerns of this research is consumers’ variety seeking tendency, their desire for unique products ethnocentrism and traditionalism. In order to reach the perfect understanding of Croatian consumers and their tendency for fast food products purchase, there has been executed the qualitative research on their opinion. One of the main concerns of this research was to test the Croatian consumers’ reaction towards foreign products, and whether they perceive domestic products with higher quality.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:404040
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-05-19 17:06:32