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PRICE ELASTICITY OF DEMAND FOR HOTEL SERVICES ON THE BUSINESS EXAMPLE OF TWO HOTELS IN THE REPUBLIC OF CROATIA
Journal of Accounting and Management, XIII (2023), 1; 1-14. urn:nbn:hr:192:466257
Baždar Gašljević, Tihana; Maradin, Dario; Cerović, Ljerka

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Baždar Gašljević, T., Maradin, D. i Cerović, Lj. (2023). PRICE ELASTICITY OF DEMAND FOR HOTEL SERVICES ON THE BUSINESS EXAMPLE OF TWO HOTELS IN THE REPUBLIC OF CROATIA. Journal of Accounting and Management, XIII. (1), 1-14. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:192:466257

Baždar Gašljević, Tihana, et al. "PRICE ELASTICITY OF DEMAND FOR HOTEL SERVICES ON THE BUSINESS EXAMPLE OF TWO HOTELS IN THE REPUBLIC OF CROATIA." Journal of Accounting and Management, vol. XIII, br. 1, 2023, str. 1-14. https://urn.nsk.hr/urn:nbn:hr:192:466257

Baždar Gašljević, Tihana, Dario Maradin i Ljerka Cerović. "PRICE ELASTICITY OF DEMAND FOR HOTEL SERVICES ON THE BUSINESS EXAMPLE OF TWO HOTELS IN THE REPUBLIC OF CROATIA." Journal of Accounting and Management XIII, br. 1 (2023): 1-14. https://urn.nsk.hr/urn:nbn:hr:192:466257

Baždar Gašljević, T., Maradin, D. i Cerović, Lj. (2023) 'PRICE ELASTICITY OF DEMAND FOR HOTEL SERVICES ON THE BUSINESS EXAMPLE OF TWO HOTELS IN THE REPUBLIC OF CROATIA', Journal of Accounting and Management, XIII(1), str. 1-14. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:192:466257 (Datum pristupa: 15.01.2025.)

Baždar Gašljević T, Maradin D, Cerović Lj. PRICE ELASTICITY OF DEMAND FOR HOTEL SERVICES ON THE BUSINESS EXAMPLE OF TWO HOTELS IN THE REPUBLIC OF CROATIA. Journal of Accounting and Management [Internet]. 2023. [pristupljeno 15.01.2025.];XIII(1):1-14. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:466257

T. Baždar Gašljević, D. Maradin i Lj. Cerović, "PRICE ELASTICITY OF DEMAND FOR HOTEL SERVICES ON THE BUSINESS EXAMPLE OF TWO HOTELS IN THE REPUBLIC OF CROATIA", Journal of Accounting and Management, vol. XIII, br. 1, str. 1-14, 2023. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:466257. [Citirano: 15.01.2025.]

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Naslov (engleski)PRICE ELASTICITY OF DEMAND FOR HOTEL SERVICES ON THE BUSINESS EXAMPLE OF TWO HOTELS IN THE REPUBLIC OF CROATIA
AutorTihana Baždar Gašljević https://orcid.org/0000-0001-5053-0497
AutorDario Maradin https://orcid.org/0000-0001-9642-6038
AutorLjerka Cerović
Autorova ustanovaSveučilište u Rijeci
Ekonomski fakultet
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
The paper analyses the elasticity of demand for hotel services in two different destinations in the Republic of Croatia, Zagreb and Dubrovnik, using the Sheraton Zagreb Hotel and the Sheraton Dubrovnik Riviera Hotel as examples in 2019 before the pandemic. Through the analysis of statistical data from the relevant tourist offices and based on the analysis of case studies of two hotels, it is found that the price elasticity of demand for hotel services depends on a number of different factors, such as the availability and type of hotel service for which there is a demand, the type of market, pricing policy, the specificity and diversity of destinations, seasonality and others. From the analysis it appears that it is necessary to consider the elasticity of demand in all its sub-segments, taking into account the peculiarities of all types of demand, which differ significantly (leisure, “city breaks”, MICE tourists, etc.) in the destinations mentioned, despite some basic similarities of the hotels observed (identical brand business standards of the global hotel company, identical franchise agreements, etc.). In summary, there is a relationship between low hotel occupancy (low season) and relatively high price elasticity of demand and high hotel occupancy (high season) and relatively high price inelasticity of tourism demand.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Pregledni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaJournal of Accounting and Management
Brojčani podacivol. XIII, br. 1, str. 1-14
p-ISSN1848-137X
e-ISSN2459-5888
URN:NBNurn:nbn:hr:192:466257
Datum objave publikacije2023
URL dokumentahttps://hrcak.srce.hr/309019
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno 4.0 međunarodna (CC BY-NC 4.0)
Datum i vrijeme pohrane2023-10-24 10:15:08