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Scientific paper - Review paper
PRICE ELASTICITY OF DEMAND FOR HOTEL SERVICES ON THE BUSINESS EXAMPLE OF TWO HOTELS IN THE REPUBLIC OF CROATIA
Journal of Accounting and Management, XIII (2023), 1; 1-14. urn:nbn:hr:192:466257
Baždar Gašljević, Tihana; Maradin, Dario; Cerović, Ljerka

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Baždar Gašljević, T., Maradin, D. & Cerović, Lj. (2023). PRICE ELASTICITY OF DEMAND FOR HOTEL SERVICES ON THE BUSINESS EXAMPLE OF TWO HOTELS IN THE REPUBLIC OF CROATIA. Journal of Accounting and Management, XIII. (1), 1-14. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:466257

Baždar Gašljević, Tihana, et al. "PRICE ELASTICITY OF DEMAND FOR HOTEL SERVICES ON THE BUSINESS EXAMPLE OF TWO HOTELS IN THE REPUBLIC OF CROATIA." Journal of Accounting and Management, vol. XIII, no. 1, 2023, pp. 1-14. https://urn.nsk.hr/urn:nbn:hr:192:466257

Baždar Gašljević, Tihana, Dario Maradin and Ljerka Cerović. "PRICE ELASTICITY OF DEMAND FOR HOTEL SERVICES ON THE BUSINESS EXAMPLE OF TWO HOTELS IN THE REPUBLIC OF CROATIA." Journal of Accounting and Management XIII, no. 1 (2023): 1-14. https://urn.nsk.hr/urn:nbn:hr:192:466257

Baždar Gašljević, T., Maradin, D. and Cerović, Lj. (2023) 'PRICE ELASTICITY OF DEMAND FOR HOTEL SERVICES ON THE BUSINESS EXAMPLE OF TWO HOTELS IN THE REPUBLIC OF CROATIA', Journal of Accounting and Management, XIII(1), pp. 1-14. Available at: https://urn.nsk.hr/urn:nbn:hr:192:466257 (Accessed 16 January 2025)

Baždar Gašljević T, Maradin D, Cerović Lj. PRICE ELASTICITY OF DEMAND FOR HOTEL SERVICES ON THE BUSINESS EXAMPLE OF TWO HOTELS IN THE REPUBLIC OF CROATIA. Journal of Accounting and Management [Internet]. 2023 [cited 2025 January 16];XIII(1):1-14. Available at: https://urn.nsk.hr/urn:nbn:hr:192:466257

T. Baždar Gašljević, D. Maradin and Lj. Cerović, "PRICE ELASTICITY OF DEMAND FOR HOTEL SERVICES ON THE BUSINESS EXAMPLE OF TWO HOTELS IN THE REPUBLIC OF CROATIA", Journal of Accounting and Management, vol. XIII, no. 1, pp. 1-14, 2023. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:192:466257. [Accessed: 16 January 2025]

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Metadata
Title (english)PRICE ELASTICITY OF DEMAND FOR HOTEL SERVICES ON THE BUSINESS EXAMPLE OF TWO HOTELS IN THE REPUBLIC OF CROATIA
AuthorTihana Baždar Gašljević https://orcid.org/0000-0001-5053-0497
AuthorDario Maradin https://orcid.org/0000-0001-9642-6038
AuthorLjerka Cerović
Author's institutionUniversity of Rijeka
Faculty of Economics and Business
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The paper analyses the elasticity of demand for hotel services in two different destinations in the Republic of Croatia, Zagreb and Dubrovnik, using the Sheraton Zagreb Hotel and the Sheraton Dubrovnik Riviera Hotel as examples in 2019 before the pandemic. Through the analysis of statistical data from the relevant tourist offices and based on the analysis of case studies of two hotels, it is found that the price elasticity of demand for hotel services depends on a number of different factors, such as the availability and type of hotel service for which there is a demand, the type of market, pricing policy, the specificity and diversity of destinations, seasonality and others. From the analysis it appears that it is necessary to consider the elasticity of demand in all its sub-segments, taking into account the peculiarities of all types of demand, which differ significantly (leisure, “city breaks”, MICE tourists, etc.) in the destinations mentioned, despite some basic similarities of the hotels observed (identical brand business standards of the global hotel company, identical franchise agreements, etc.). In summary, there is a relationship between low hotel occupancy (low season) and relatively high price elasticity of demand and high hotel occupancy (high season) and relatively high price inelasticity of tourism demand.
Keywords (english)
Languageenglish
Publication typeScientific paper - Review paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleJournal of Accounting and Management
Numberingvol. XIII, no. 1, pp. 1-14
p-ISSN1848-137X
e-ISSN2459-5888
URN:NBNurn:nbn:hr:192:466257
Publication2023
Document URLhttps://hrcak.srce.hr/309019
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) icon
Created on2023-10-24 10:15:08