prikaz prve stranice dokumenta Impact of the pandemic on the promotion of local producers in Croatia
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Impact of the pandemic on the promotion of local producers in Croatia
2020. urn:nbn:hr:192:541248
Šimičić, Ivona
Sveučilište u Rijeci
Ekonomski fakultet

Citirajte ovaj rad

Šimičić, I. (2020). Impact of the pandemic on the promotion of local producers in Croatia (Završni rad). Rijeka: Sveučilište u Rijeci, Ekonomski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:192:541248

Šimičić, Ivona. "Impact of the pandemic on the promotion of local producers in Croatia." Završni rad, Sveučilište u Rijeci, Ekonomski fakultet, 2020. https://urn.nsk.hr/urn:nbn:hr:192:541248

Šimičić, Ivona. "Impact of the pandemic on the promotion of local producers in Croatia." Završni rad, Sveučilište u Rijeci, Ekonomski fakultet, 2020. https://urn.nsk.hr/urn:nbn:hr:192:541248

Šimičić, I. (2020). 'Impact of the pandemic on the promotion of local producers in Croatia', Završni rad, Sveučilište u Rijeci, Ekonomski fakultet, citirano: 04.05.2024., https://urn.nsk.hr/urn:nbn:hr:192:541248

Šimičić I. Impact of the pandemic on the promotion of local producers in Croatia [Završni rad]. Rijeka: Sveučilište u Rijeci, Ekonomski fakultet; 2020 [pristupljeno 04.05.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:541248

I. Šimičić, "Impact of the pandemic on the promotion of local producers in Croatia", Završni rad, Sveučilište u Rijeci, Ekonomski fakultet, Rijeka, 2020. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:541248

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Podaci o radu
NaslovImpact of the pandemic on the promotion of local producers in Croatia
Naslov (hrvatski)Utjecaj pandemije na promociju lokalnih proizvođača u Hrvatskoj
AutorIvona Šimičić
MentorJasmina Dlačić (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		Sveučilište u Rijeci
Ekonomski fakultet
Rijeka
Datum i država obrane2020-09-17, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak
In Croatia, the pandemic has begun in March, and a little after the first cases, the Croatian Institute of Public Health declared the closure of shopping malls and markets. Local producers were left without the opportunity to sell their products. The moment everything stopped, online networks opened. People were at home and spent most of their time on social media. It was a moment that local producers should take advantage of and with a strong promotion present their products, the benefits of consuming their products, and make people aware of the range of products they can buy from local producers. To research local producers’ reaction to the pandemic, an analysis was made on 32 local producers who were randomly selected. Two analyzes of promotional activities on social networks were conducted - before and during the coronavirus pandemic. The research has shown that many local producers recognized the moment of opening the market to the local consumers and increased their activity and quality of the promotion on social networks. On the other side, they should better take advantage of the situation and do more vigorous promotion on social networks.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:192:541248
Studijski programNaziv: Poslovna ekonomija; smjerovi: Međunarodno poslovanje na engleskom jeziku
Smjer: Međunarodno poslovanje na engleskom jeziku
Vrsta studija: sveučilišni
Stupanj studija: preddiplomski
Akademski / stručni naziv: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaZatvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2021-02-13 08:11:54