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IMPROVING QUALITY OF LIFE THROUGH CO-CREATING TOURIST EXPERIENCE – WHAT DOES EXPERIENCE MARKETING HAVE TO DO WITH IT?
Ekonomska misao i praksa, 27 (2018), 1; 103-121. urn:nbn:hr:192:823511
Lončarić, Dina; Dlačić, Jasmina; Kos Kavran, Andrijana

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Lončarić, D., Dlačić, J. i Kos Kavran, A. (2018). IMPROVING QUALITY OF LIFE THROUGH CO-CREATING TOURIST EXPERIENCE – WHAT DOES EXPERIENCE MARKETING HAVE TO DO WITH IT?. Ekonomska misao i praksa, 27. (1), 103-121. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:192:823511

Lončarić, Dina, et al. "IMPROVING QUALITY OF LIFE THROUGH CO-CREATING TOURIST EXPERIENCE – WHAT DOES EXPERIENCE MARKETING HAVE TO DO WITH IT?." Ekonomska misao i praksa, vol. 27, br. 1, 2018, str. 103-121. https://urn.nsk.hr/urn:nbn:hr:192:823511

Lončarić, Dina, Jasmina Dlačić i Andrijana Kos Kavran. "IMPROVING QUALITY OF LIFE THROUGH CO-CREATING TOURIST EXPERIENCE – WHAT DOES EXPERIENCE MARKETING HAVE TO DO WITH IT?." Ekonomska misao i praksa 27, br. 1 (2018): 103-121. https://urn.nsk.hr/urn:nbn:hr:192:823511

Lončarić, D., Dlačić, J. i Kos Kavran, A. (2018) 'IMPROVING QUALITY OF LIFE THROUGH CO-CREATING TOURIST EXPERIENCE – WHAT DOES EXPERIENCE MARKETING HAVE TO DO WITH IT?', Ekonomska misao i praksa, 27(1), str. 103-121. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:192:823511 (Datum pristupa: 05.12.2024.)

Lončarić D, Dlačić J, Kos Kavran A. IMPROVING QUALITY OF LIFE THROUGH CO-CREATING TOURIST EXPERIENCE – WHAT DOES EXPERIENCE MARKETING HAVE TO DO WITH IT?. Ekonomska misao i praksa [Internet]. 27.06.2018. [pristupljeno 05.12.2024.];27(1):103-121. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:823511

D. Lončarić, J. Dlačić i A. Kos Kavran, "IMPROVING QUALITY OF LIFE THROUGH CO-CREATING TOURIST EXPERIENCE – WHAT DOES EXPERIENCE MARKETING HAVE TO DO WITH IT?", Ekonomska misao i praksa, vol. 27, br. 1, str. 103-121, Lipanj 2018. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:823511. [Citirano: 05.12.2024.]

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Naslov (engleski)IMPROVING QUALITY OF LIFE THROUGH CO-CREATING TOURIST EXPERIENCE – WHAT DOES EXPERIENCE MARKETING HAVE TO DO WITH IT?
AutorDina Lončarić
AutorJasmina Dlačić
AutorAndrijana Kos Kavran
Autorova ustanovaSveučilište u Rijeci
Ekonomski fakultet
Autorova ustanovaSveučilište u Rijeci
Fakultet za menadžment u turizmu i ugostiteljstvu
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
The paper explores the co-creation of the tourist experience with travel professionals and its impact on improving quality of life through satisfaction with the general trip experience. Hence, it adds to the existing body of literature by emphasizing the role of experience marketing in co-creating the tourist experience and its contribution to the quality of life. The paper builds on previous research concerning the concepts of tourist experience co-creation (Mathis, 2013) and quality of life (Neal, Uysal & Sirgy, 2007). A survey was conducted on a convenience sample of 422 Croatian residents, who had travelled at least once in the year prior to the study. The hypotheses were empirically tested and validated by implementing partial least square structural equation modelling (PLS-SEM). Findings indicate that the co-creation of tourist experiences does influence satisfaction with the general trip experience, which, in turn, impacts the perceived quality of life. The paper also provides implications for travel professionals on how to improve their offer by using the postulates of experience marketing.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Prethodno/kratko priopćenje
Status objaveObjavljen
Vrsta recenzijeRecenziran
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaEkonomska misao i praksa
Brojčani podacivol. 27, br. 1, str. 103-121
p-ISSN1330-1039
e-ISSN1848-963X
URN:NBNurn:nbn:hr:192:823511
Datum objave publikacije2018-06-27
URL dokumentahttps://hrcak.srce.hr/202274
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Bez prerada 4.0 međunarodna (CC BY-ND 4.0)
Datum i vrijeme pohrane2018-07-17 07:23:04