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Scientific paper - Preliminary note / Short communication
IMPROVING QUALITY OF LIFE THROUGH CO-CREATING TOURIST EXPERIENCE – WHAT DOES EXPERIENCE MARKETING HAVE TO DO WITH IT?
Ekonomska misao i praksa, 27 (2018), 1; 103-121. urn:nbn:hr:192:823511
Lončarić, Dina; Dlačić, Jasmina; Kos Kavran, Andrijana

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Lončarić, D., Dlačić, J. & Kos Kavran, A. (2018). IMPROVING QUALITY OF LIFE THROUGH CO-CREATING TOURIST EXPERIENCE – WHAT DOES EXPERIENCE MARKETING HAVE TO DO WITH IT?. Ekonomska misao i praksa, 27. (1), 103-121. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:823511

Lončarić, Dina, et al. "IMPROVING QUALITY OF LIFE THROUGH CO-CREATING TOURIST EXPERIENCE – WHAT DOES EXPERIENCE MARKETING HAVE TO DO WITH IT?." Ekonomska misao i praksa, vol. 27, no. 1, 2018, pp. 103-121. https://urn.nsk.hr/urn:nbn:hr:192:823511

Lončarić, Dina, Jasmina Dlačić and Andrijana Kos Kavran. "IMPROVING QUALITY OF LIFE THROUGH CO-CREATING TOURIST EXPERIENCE – WHAT DOES EXPERIENCE MARKETING HAVE TO DO WITH IT?." Ekonomska misao i praksa 27, no. 1 (2018): 103-121. https://urn.nsk.hr/urn:nbn:hr:192:823511

Lončarić, D., Dlačić, J. and Kos Kavran, A. (2018) 'IMPROVING QUALITY OF LIFE THROUGH CO-CREATING TOURIST EXPERIENCE – WHAT DOES EXPERIENCE MARKETING HAVE TO DO WITH IT?', Ekonomska misao i praksa, 27(1), pp. 103-121. Available at: https://urn.nsk.hr/urn:nbn:hr:192:823511 (Accessed 06 December 2024)

Lončarić D, Dlačić J, Kos Kavran A. IMPROVING QUALITY OF LIFE THROUGH CO-CREATING TOURIST EXPERIENCE – WHAT DOES EXPERIENCE MARKETING HAVE TO DO WITH IT?. Ekonomska misao i praksa [Internet]. 2018 June 27 [cited 2024 December 06];27(1):103-121. Available at: https://urn.nsk.hr/urn:nbn:hr:192:823511

D. Lončarić, J. Dlačić and A. Kos Kavran, "IMPROVING QUALITY OF LIFE THROUGH CO-CREATING TOURIST EXPERIENCE – WHAT DOES EXPERIENCE MARKETING HAVE TO DO WITH IT?", Ekonomska misao i praksa, vol. 27, no. 1, pp. 103-121, June 2018. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:192:823511. [Accessed: 06 December 2024]

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Metadata
Title (english)IMPROVING QUALITY OF LIFE THROUGH CO-CREATING TOURIST EXPERIENCE – WHAT DOES EXPERIENCE MARKETING HAVE TO DO WITH IT?
AuthorDina Lončarić
AuthorJasmina Dlačić
AuthorAndrijana Kos Kavran
Author's institutionUniversity of Rijeka
Faculty of Economics and Business
Author's institutionUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The paper explores the co-creation of the tourist experience with travel professionals and its impact on improving quality of life through satisfaction with the general trip experience. Hence, it adds to the existing body of literature by emphasizing the role of experience marketing in co-creating the tourist experience and its contribution to the quality of life. The paper builds on previous research concerning the concepts of tourist experience co-creation (Mathis, 2013) and quality of life (Neal, Uysal & Sirgy, 2007). A survey was conducted on a convenience sample of 422 Croatian residents, who had travelled at least once in the year prior to the study. The hypotheses were empirically tested and validated by implementing partial least square structural equation modelling (PLS-SEM). Findings indicate that the co-creation of tourist experiences does influence satisfaction with the general trip experience, which, in turn, impacts the perceived quality of life. The paper also provides implications for travel professionals on how to improve their offer by using the postulates of experience marketing.
Keywords (english)
Languageenglish
Publication typeScientific paper - Preliminary note / Short communication
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleEkonomska misao i praksa
Numberingvol. 27, no. 1, pp. 103-121
p-ISSN1330-1039
e-ISSN1848-963X
URN:NBNurn:nbn:hr:192:823511
Publication2018-06-27
Document URLhttps://hrcak.srce.hr/202274
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0) icon
Created on2018-07-17 07:23:04