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Scientific paper - Original scientific paper
Monetization of New Applications
In: Proceedings of the 13th International Scientific Symposium on Region, Entrepreneurship, Development (RED). Osijek: J. J. STROSSMAYER UNIVERSITY OF OSIJEK, 2024. pp. 229-246. urn:nbn:hr:192:211736
Rajko, Mladen; Zdrilić, Ivica; Vretenar, Nenad

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Rajko, M., Zdrilić, I. & Vretenar, N. (2024). Monetization of New Applications. Proceedings of the 13th International Scientific Symposium on Region, Entrepreneurship, Development (RED) (pp. 229-246). Osijek: J. J. STROSSMAYER UNIVERSITY OF OSIJEK. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:211736

Rajko, Mladen, et al. "Monetization of New Applications." Proceedings of the 13th International Scientific Symposium on Region, Entrepreneurship, Development (RED), J. J. STROSSMAYER UNIVERSITY OF OSIJEK, 2024, pp. 229-246. https://urn.nsk.hr/urn:nbn:hr:192:211736

Rajko, Mladen, Ivica Zdrilić and Nenad Vretenar. "Monetization of New Applications." In Proceedings of the 13th International Scientific Symposium on Region, Entrepreneurship, Development (RED), 229-246. Osijek: J. J. STROSSMAYER UNIVERSITY OF OSIJEK, 2024. Accessed 2025 January 20. https://urn.nsk.hr/urn:nbn:hr:192:211736

Rajko, M., Zdrilić, I. and Vretenar, N. (2024) 'Monetization of New Applications', Proceedings of the 13th International Scientific Symposium on Region, Entrepreneurship, Development (RED), J. J. STROSSMAYER UNIVERSITY OF OSIJEK, Osijek, pp. 229-246. Available at: https://urn.nsk.hr/urn:nbn:hr:192:211736 (Accessed 20 January 2025)

Rajko M, Zdrilić I, Vretenar N. Monetization of New Applications. Proceedings of the 13th International Scientific Symposium on Region, Entrepreneurship, Development (RED). Osijek: J. J. STROSSMAYER UNIVERSITY OF OSIJEK; 2024. Pp. 229-246. [cited 2025 January 20] Available at: https://urn.nsk.hr/urn:nbn:hr:192:211736

M. Rajko, I. Zdrilić and N. Vretenar, "Monetization of New Applications", Proceedings of the 13th International Scientific Symposium on Region, Entrepreneurship, Development (RED) Osijek: J. J. STROSSMAYER UNIVERSITY OF OSIJEK, 2024. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:192:211736 [Accessed: 20 January 2025]

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Metadata
Title (english)Monetization of New Applications
AuthorMladen Rajko
AuthorIvica Zdrilić
AuthorNenad Vretenar
Author's institutionUniversity of Rijeka
Faculty of Economics and Business
Author's institutionUniversity of Zadar
(Department of Economics)
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
When personal computers and afterwards mobile phones have completely changed our approach to work and to everyday life, the appearance of desktop and mobile applications have done the same in a very short period. Applications are now an important part of everyday modern life. A huge number of the world’s population owns a mobile device on which millions of applications are available. Whether they are free to download or not, all applications can earn money through monetization. Monetization is the process where a product or service is converted into money. App monetization can be achieved in many ways and every new app on the market must carefully choose an adequate monetization strategy. For the purposes of this study, fifty applications have been selected out of which the authors selected and analysed nine applications which they considered to be the most representative. The authors reached and presented in the paper several conclusions about the monetization models of successful and unsuccessful applications. They have also acquired important knowledge about the advantages and disadvantages of individual models and gained an understanding of how monetization strategies change in accordance with the life cycle of the applications themselves.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Publication titleProceedings of the 13th International Scientific Symposium on Region, Entrepreneurship, Development (RED)
Numberingpp. 229-246
p-ISSN1848-9559
URN:NBNurn:nbn:hr:192:211736
Publication2024-06
ConferenceTitle: 13th International Scientific Symposium on Region, Entrepreneurship, Development (RED)
Acronym: RED
Location: Osijek, Croatia
Start date: 2024-06-06
End date: 2024-06-07
Assembly type: Lecture
Document URLhttps://www.efos.unios.hr/wp-content/uploads/2023/06/Zbornik-2024.pdf
Type of resourceText
PublisherJ. J. STROSSMAYER UNIVERSITY OF OSIJEK
Publishing placeOsijek
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2024-07-19 09:18:42