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Monetization of New Applications
U: Proceedings of the 13th International Scientific Symposium on Region, Entrepreneurship, Development (RED). Osijek: J. J. STROSSMAYER UNIVERSITY OF OSIJEK, 2024. str. 229-246. urn:nbn:hr:192:211736
Rajko, Mladen; Zdrilić, Ivica; Vretenar, Nenad

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Rajko, M., Zdrilić, I. i Vretenar, N. (2024). Monetization of New Applications. Proceedings of the 13th International Scientific Symposium on Region, Entrepreneurship, Development (RED) (str. 229-246). Osijek: J. J. STROSSMAYER UNIVERSITY OF OSIJEK. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:192:211736

Rajko, Mladen, et al. "Monetization of New Applications." Proceedings of the 13th International Scientific Symposium on Region, Entrepreneurship, Development (RED), J. J. STROSSMAYER UNIVERSITY OF OSIJEK, 2024, str. 229-246. https://urn.nsk.hr/urn:nbn:hr:192:211736

Rajko, Mladen, Ivica Zdrilić i Nenad Vretenar. "Monetization of New Applications." U Proceedings of the 13th International Scientific Symposium on Region, Entrepreneurship, Development (RED), 229-246. Osijek: J. J. STROSSMAYER UNIVERSITY OF OSIJEK, 2024. Citirano 19.07.2024.. https://urn.nsk.hr/urn:nbn:hr:192:211736

Rajko, M., Zdrilić, I. i Vretenar, N. (2024) 'Monetization of New Applications', Proceedings of the 13th International Scientific Symposium on Region, Entrepreneurship, Development (RED), J. J. STROSSMAYER UNIVERSITY OF OSIJEK, Osijek, str. 229-246. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:192:211736 (Datum pristupa: 19.07.2024.)

Rajko M, Zdrilić I, Vretenar N. Monetization of New Applications. Proceedings of the 13th International Scientific Symposium on Region, Entrepreneurship, Development (RED). Osijek: J. J. STROSSMAYER UNIVERSITY OF OSIJEK; 2024. Str. 229-246. [pristupljeno 19.07.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:211736

M. Rajko, I. Zdrilić i N. Vretenar, "Monetization of New Applications", Proceedings of the 13th International Scientific Symposium on Region, Entrepreneurship, Development (RED) Osijek: J. J. STROSSMAYER UNIVERSITY OF OSIJEK, 2024. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:211736 [Citirano: 19.07.2024.]

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Podaci o radu
Naslov (engleski)Monetization of New Applications
AutorMladen Rajko
AutorIvica Zdrilić
AutorNenad Vretenar
Autorova ustanovaSveučilište u Rijeci
Ekonomski fakultet
Autorova ustanovaSveučilište u Zadru
(Odjel za ekonomiju)
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
When personal computers and afterwards mobile phones have completely changed our approach to work and to everyday life, the appearance of desktop and mobile applications have done the same in a very short period. Applications are now an important part of everyday modern life. A huge number of the world’s population owns a mobile device on which millions of applications are available. Whether they are free to download or not, all applications can earn money through monetization. Monetization is the process where a product or service is converted into money. App monetization can be achieved in many ways and every new app on the market must carefully choose an adequate monetization strategy. For the purposes of this study, fifty applications have been selected out of which the authors selected and analysed nine applications which they considered to be the most representative. The authors reached and presented in the paper several conclusions about the monetization models of successful and unsuccessful applications. They have also acquired important knowledge about the advantages and disadvantages of individual models and gained an understanding of how monetization strategies change in accordance with the life cycle of the applications themselves.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaProceedings of the 13th International Scientific Symposium on Region, Entrepreneurship, Development (RED)
Brojčani podacistr. 229-246
p-ISSN1848-9559
URN:NBNurn:nbn:hr:192:211736
Datum objave publikacije2024-06
SkupNaziv: 13th International Scientific Symposium on Region, Entrepreneurship, Development (RED)
Kratica: RED
Lokacija: Osijek, Hrvatska
Datum početka: 2024-06-06
Datum završetka: 2024-06-07
Vrsta izlaganja: Predavanje
URL dokumentahttps://www.efos.unios.hr/wp-content/uploads/2023/06/Zbornik-2024.pdf
Vrsta resursaTekst
IzdavačJ. J. STROSSMAYER UNIVERSITY OF OSIJEK
Mjesto izdavanjaOsijek
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Bez prerada 4.0 međunarodna (CC BY-NC-ND 4.0)
Datum i vrijeme pohrane2024-07-19 09:18:42