| Title (croatian) | Ponašanje potrošača na tržištu krajnje i poslovne potrošnje - osobitosti, reakcije, izazovi, ograničenja |
| Author | Bruno Grbac |
| Author | Dina Lončarić |
| Other responsibility | Marcel Meler (Reviewer) |
| Other responsibility | Mirela Mihić (Reviewer) |
| Author's institution | University of Rijeka Faculty of Economics and Business |
| Author's institution | University of Rijeka Faculty of Tourism and Hospitality Management |
| Scientific / art field, discipline and subdiscipline | SOCIAL SCIENCES Economics Marketing |
| Abstract (croatian) | Knjiga je podijeljena u dvije cjeline. U prvoj cjelini autorice Dine Lončarić analizira se ponašanje potrošača krajnje potrošnje. Bruno Grbac autor je druge cjeline u kojoj se razmatra ponašanje poslovnih kupaca. |
| Keywords (croatian) | |
| Language | croatian |
| Publication type | Authored book-Scientific book-Texbook for higher education |
| Publication status | Published |
| Peer review | Peer review - domestic |
| Publication version | Published version |
| Pages | 393 |
| ISBN | 978-953-6148-90-5 |
| URN:NBN | urn:nbn:hr:192:957865 |
| Printed book publication date | 2010 |
| Type of resource | Text |
| Publisher | Sveučilište u Rijeci, Ekonomski fakultet |
| Publishing place | Rijeka |
| Access conditions | Open access |
| Terms of use |  |
| Created on | 2020-07-27 14:40:41 |
