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master's thesis
Marketing miks u osiguravajućim društvima
2016. urn:nbn:hr:192:028119
Žmikić, Ivona
University of Rijeka
Faculty of Economics and Business

Cite this document

Žmikić, I. (2016). Marketing miks u osiguravajućim društvima (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:028119

Žmikić, Ivona. "Marketing miks u osiguravajućim društvima." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:192:028119

Žmikić, Ivona. "Marketing miks u osiguravajućim društvima." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:192:028119

Žmikić, I. (2016). 'Marketing miks u osiguravajućim društvima', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 08 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:028119

Žmikić I. Marketing miks u osiguravajućim društvima [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2016 [cited 2024 December 08] Available at: https://urn.nsk.hr/urn:nbn:hr:192:028119

I. Žmikić, "Marketing miks u osiguravajućim društvima", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:192:028119

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Metadata
TitleMarketing miks u osiguravajućim društvima
Title (english)Marketing mix in insurance companies
AuthorIvona Žmikić
MentorIvan Frančišković (mentor)
Committee memberIvan Frančišković (predsjednik povjerenstva)
Committee memberJasmina Dlačić (član povjerenstva)
Committee memberHelga Pavlić Skender (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2016-06-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad analizira elemente marketing miksa u osiguravajućim društvima. Elementi marketing miksa uslužnih poduzeća, razlikuju se od marketing miksa poduzeća koja proizvode i prodaju opipljive proizvode. To se zove prošireni marketing miks i osim proizvoda, cijene, distribucije i promocije sadrži procese, ljude i fizičko okruženje. Kroz rad se nastoji prikazati značajnost svakog pojedinog elementa marketing miksa u poslovanju osiguravajućih društava. Usluge osiguravajućih društava su neopipljive, stoga je nužno stvoriti određenu marku usluge kroz način distribucije, veličinu premije, procese, ljude i fizičko okruženje kako bih bila prepoznatljiva osiguranicima.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:192:028119
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-21 12:59:00