prikaz prve stranice dokumenta Cultural environment identification in export business of Jadran-Galenski laboratory
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undergraduate thesis
Cultural environment identification in export business of Jadran-Galenski laboratory
2017. urn:nbn:hr:192:206662
Šugić, Mihaela
University of Rijeka
Faculty of Economics and Business

Cite this document

Šugić, M. (2017). Cultural environment identification in export business of Jadran-Galenski laboratory (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:206662

Šugić, Mihaela. "Cultural environment identification in export business of Jadran-Galenski laboratory." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2017. https://urn.nsk.hr/urn:nbn:hr:192:206662

Šugić, Mihaela. "Cultural environment identification in export business of Jadran-Galenski laboratory." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2017. https://urn.nsk.hr/urn:nbn:hr:192:206662

Šugić, M. (2017). 'Cultural environment identification in export business of Jadran-Galenski laboratory', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:206662

Šugić M. Cultural environment identification in export business of Jadran-Galenski laboratory [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2017 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:192:206662

M. Šugić, "Cultural environment identification in export business of Jadran-Galenski laboratory", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:192:206662

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Metadata
TitleCultural environment identification in export business of Jadran-Galenski laboratory
Title (croatian)Identifikacija kulturnog okruženja u izvoznom poslu poduzeća JGL
AuthorMihaela Šugić
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2017-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
The objective of this paper is to theoretically explain and analyse cultural environment in export of Jadran-galenski Laboratory as one of the shareholding pharmaceutical corporations. The paper includes introduction to Jadran-galenski Laboratory as a pharmaceutical company included in international business via export, theoretical background on extent of cultural environment regarding its scope, factors and dimensions, and comparative analysis of all markets in export of Jadran-galenski Laboratory with an emphasis on link between export business and the influence of cultural environment of the market of export. The research and analysis was conducted by interviewing the Global Segment Manager and a member of Global Business Development department. Analysis showed the dimension and depth of influence of cultural environment in international business in JGL, but also resulted in general conclusions on the importance of cultural environment in international business. Conducting this research and providing an analysis gave the subject an insight into the success of the operations in certain regions and proved the importance of cultural environment for other companies of the niche industry.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:206662
Study programmeTitle: Business economics; specializations in: International Business (held in English)
Course: International Business (held in English)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2017-12-20 16:47:21