prikaz prve stranice dokumenta Cultural environment identification in export business of Jadran-Galenski laboratory
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završni rad
Cultural environment identification in export business of Jadran-Galenski laboratory
2017. urn:nbn:hr:192:206662
Šugić, Mihaela
Sveučilište u Rijeci
Ekonomski fakultet

Citirajte ovaj rad

Šugić, M. (2017). Cultural environment identification in export business of Jadran-Galenski laboratory (Završni rad). Rijeka: Sveučilište u Rijeci, Ekonomski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:192:206662

Šugić, Mihaela. "Cultural environment identification in export business of Jadran-Galenski laboratory." Završni rad, Sveučilište u Rijeci, Ekonomski fakultet, 2017. https://urn.nsk.hr/urn:nbn:hr:192:206662

Šugić, Mihaela. "Cultural environment identification in export business of Jadran-Galenski laboratory." Završni rad, Sveučilište u Rijeci, Ekonomski fakultet, 2017. https://urn.nsk.hr/urn:nbn:hr:192:206662

Šugić, M. (2017). 'Cultural environment identification in export business of Jadran-Galenski laboratory', Završni rad, Sveučilište u Rijeci, Ekonomski fakultet, citirano: 24.12.2024., https://urn.nsk.hr/urn:nbn:hr:192:206662

Šugić M. Cultural environment identification in export business of Jadran-Galenski laboratory [Završni rad]. Rijeka: Sveučilište u Rijeci, Ekonomski fakultet; 2017 [pristupljeno 24.12.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:206662

M. Šugić, "Cultural environment identification in export business of Jadran-Galenski laboratory", Završni rad, Sveučilište u Rijeci, Ekonomski fakultet, Rijeka, 2017. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:206662

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Podaci o radu
NaslovCultural environment identification in export business of Jadran-Galenski laboratory
Naslov (hrvatski)Identifikacija kulturnog okruženja u izvoznom poslu poduzeća JGL
AutorMihaela Šugić
MentorTomislav Galović (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		Sveučilište u Rijeci
Ekonomski fakultet
Rijeka
Datum i država obrane2017-09-13, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak
The objective of this paper is to theoretically explain and analyse cultural environment in export of Jadran-galenski Laboratory as one of the shareholding pharmaceutical corporations. The paper includes introduction to Jadran-galenski Laboratory as a pharmaceutical company included in international business via export, theoretical background on extent of cultural environment regarding its scope, factors and dimensions, and comparative analysis of all markets in export of Jadran-galenski Laboratory with an emphasis on link between export business and the influence of cultural environment of the market of export. The research and analysis was conducted by interviewing the Global Segment Manager and a member of Global Business Development department. Analysis showed the dimension and depth of influence of cultural environment in international business in JGL, but also resulted in general conclusions on the importance of cultural environment in international business. Conducting this research and providing an analysis gave the subject an insight into the success of the operations in certain regions and proved the importance of cultural environment for other companies of the niche industry.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:192:206662
Studijski programNaziv: Poslovna ekonomija; smjerovi: Međunarodno poslovanje na engleskom jeziku
Smjer: Međunarodno poslovanje na engleskom jeziku
Vrsta studija: sveučilišni
Stupanj studija: preddiplomski
Akademski / stručni naziv: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaZatvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2017-12-20 16:47:21