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master's thesis
Poslovno okruženje hotela Kolovare
2018. urn:nbn:hr:192:880987
Pavić, Lovre
University of Rijeka
Faculty of Economics and Business

Cite this document

Pavić, L. (2018). Poslovno okruženje hotela Kolovare (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:880987

Pavić, Lovre. "Poslovno okruženje hotela Kolovare." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2018. https://urn.nsk.hr/urn:nbn:hr:192:880987

Pavić, Lovre. "Poslovno okruženje hotela Kolovare." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2018. https://urn.nsk.hr/urn:nbn:hr:192:880987

Pavić, L. (2018). 'Poslovno okruženje hotela Kolovare', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 16 January 2025, https://urn.nsk.hr/urn:nbn:hr:192:880987

Pavić L. Poslovno okruženje hotela Kolovare [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2018 [cited 2025 January 16] Available at: https://urn.nsk.hr/urn:nbn:hr:192:880987

L. Pavić, "Poslovno okruženje hotela Kolovare", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:192:880987

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Metadata
TitlePoslovno okruženje hotela Kolovare
Title (english)Business Environment: The Case of the Kolovare Hotel
AuthorLovre Pavić
MentorDunja Škalamera-Alilović (mentor)
Committee memberDunja Škalamera-Alilović (predsjednik povjerenstva)
Committee memberNikolina Dukić Samaržija (član povjerenstva)
Committee memberMirjana Grčić Fabić (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2018-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovog diplomskog rada je istražiti i prikazati unutarnje i vanjsko poslovno okruženje Hotela Kolovare kao dijela dioničkog društva Hoteli Zadar u obliku studije slučaja. Prije svega, napravljena je analiza podataka o gospodarstvenoj grani turizma iz sekundarnih izvora; specifično hotelijerstva u turizmu, u Hrvatskoj i odabranim zemljama Europske Unije metodom kros-sekcijskog presjeka. Nakon toga opisano je vanjsko poslovno okruženje, odnosno, specificiran je položaj Hotela Kolovare na tržištu zadarske županije metodom analize podataka iz sekundarnih izvora primjenujući stratešku analizu PEST i Porterov model pet snaga. Potom je identificirano unutarnje poslovno okruženje, odnosno samo poduzeće Hotel Kolovare u kontekstu Hoteli Zadar d.d. Analizirani su podaci iz sekundarnih izvora prema metodama strateške analize – poslovna i organizacijska analiza, analiza čimbenika pružanja usluge, analiza ekonomski dodane vrijednosti, portfolio analiza i SWOT analiza kao kohezija analize unutarnjeg i vanjskog poslovnog okruženja. Ova studija slučaja predstavlja detaljno istraživanje tržišta i sadrži kvalitativne i kvantitativne podatke u svrhu zaključka o omjeru mogućnosti tržišta i performansa Hotela Kolovare u sklopu poduzeća Hoteli Zadar d.d. Ishod ovog diplomskog rada je detaljna analiza tržišta i zaključak o potencijalu Hotela Kolovare na tržištu.
Abstract (english)
This thesis was written for the purpose of research and explanation of internal and external business environment of Hotel Kolovare as a part of Hoteli Zadar ltd. in the form of a case study. The main outcome of this thesis is a detailed market research and performance analysis of Hotel Kolovare in its designated market. The thesis starts with a comprehensive analysis of tourism as an economic activity in Croatia, which was made by collection of data from secondary sources, and expands to cross-sectional comparison with selected countries of the European Union. It is then continued with a PEST and Porter's Five Forces analysis of external environment of Hotel Kolovare in Zadarska county using data from secondary sources. As a final component, the analysis of internal environment of Hotel Kolovare as a part of Hoteli Zadar ltd. was also comprised of data from secondary sources using strategic analysis tools such as business & organizational analysis, input factors analysis, value added analysis, portofolio analysis, and SWOT analysis as a cohesion of internal and external environment analysis. This thesis was done with the methodology of a case study and is a detailed market research that contains qualitative and quantitative data, which are then explained in the context of real performance of Hotel Kolovare as a part of Hoteli Zadar ltd.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:880987
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2019-01-21 09:28:50