The aim of the research was to establish whether there is a positive relationship between entrepreneurial orientation and innovativeness, between market orientation and innovativenesss, and between learning orientation and innovativeness. Furthermore, the research analysed the positive reltionship between innovativeness and business performance, between basic characteristics of a firm and its innovativeness, and between innovativeness and export. The research also sought to define what specific elements in the orientations impact innovativeness and business performance, and what impact do different forms of innovativeness have on business performance. The population of the data collection sample consisted of 303 Croatian firms from the fields of manufacturing and information and communication technology. A survey research was conducted in the last three months of 2016. To prove the hypotheses a nonparametric statistics was used. A more complex interrelation among variables was established by a multivariate statistical methods. The findings of the research proved a positive relationship between the entrepreneurial, market and learning orientations of the firms, innovativeness, and business success. The results also show that a positive relationship exists between innovativenes and export. A positive relationship between basic characteristics of a firm and its innovativeness was not established. In the context of this research it is probable that entrepreneurial orientation, market orientation and learning orientation positively influence the innovation activities of a firm, thus maintaining a good business climate.