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Scientific paper - Preliminary note / Short communication
Personalized medicine industry model development
Management : Journal of Contemporary Management Issues, 22 (2017), 2; 49-64. urn:nbn:hr:192:480771
Mrak, Marija Kaštelan; Bodiroga Vukobrat, Nada; Sokolić, Danijela

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Mrak, M. K., Bodiroga Vukobrat, N. & Sokolić, D. (2017). Personalized medicine industry model development. Management : Journal of Contemporary Management Issues, 22. (2), 49-64. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:480771

Mrak, Marija Kaštelan, et al. "Personalized medicine industry model development." Management : Journal of Contemporary Management Issues, vol. 22, no. 2, 2017, pp. 49-64. https://urn.nsk.hr/urn:nbn:hr:192:480771

Mrak, Marija Kaštelan, Nada Bodiroga Vukobrat and Danijela Sokolić. "Personalized medicine industry model development." Management : Journal of Contemporary Management Issues 22, no. 2 (2017): 49-64. https://urn.nsk.hr/urn:nbn:hr:192:480771

Mrak, M. K., Bodiroga Vukobrat, N. and Sokolić, D. (2017) 'Personalized medicine industry model development', Management : Journal of Contemporary Management Issues, 22(2), pp. 49-64. Available at: https://urn.nsk.hr/urn:nbn:hr:192:480771 (Accessed 09 December 2024)

Mrak MK, Bodiroga Vukobrat N, Sokolić D. Personalized medicine industry model development. Management : Journal of Contemporary Management Issues [Internet]. 2017 December 21 [cited 2024 December 09];22(2):49-64. Available at: https://urn.nsk.hr/urn:nbn:hr:192:480771

M. K. Mrak, N. Bodiroga Vukobrat and D. Sokolić, "Personalized medicine industry model development", Management : Journal of Contemporary Management Issues, vol. 22, no. 2, pp. 49-64, December 2017. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:192:480771. [Accessed: 09 December 2024]

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Metadata
Title (english)Personalized medicine industry model development
AuthorMarija Kaštelan Mrak
AuthorNada Bodiroga Vukobrat
AuthorDanijela Sokolić
Author's institutionUniversity of Rijeka
Faculty of Economics and Business
Author's institutionUniversity of Rijeka
FACULTY OF LAW
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Law
Abstract (english)
Health care is a growing business, but its trajectory patterns are hard to decipher at the moment. This paper provides a short overview of issues important for developing business models for the personalized medicine sector (PM). The paper draws on institutional theory, particularly transaction costs economics (TCE) in an attempt to draft a conceptual framework applicable for identifying relationship patterns among institutional entities, i.e. industry actors in the Personalized Medicine (PM) field. According to the theory, relationships among industry actors are expected to evolve depending on the manifestation of many contextual factors and their developments: investment activity, public interests, technology development, market structure, regulatory environment, demographic factors, personal preferences, natural factors, etc. In our belief, a descriptive model of an industry should include a broader scope of entities besides directly competing firms. Our rationale is that market actors, in a resource dependent environment, sustain their activity by engaging in (bargaining) relationships with other entities with vested interests in the industry. Basically, we believe that predictions of future industry and particular entities’ business model development would be a function of available resources, power relations and regulation.
Keywords (english)
Languageenglish
Publication typeScientific paper - Preliminary note / Short communication
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleManagement : Journal of Contemporary Management Issues
Numberingvol. 22, no. 2, pp. 49-64
p-ISSN1331-0194
e-ISSN1846-3363
URN:NBNurn:nbn:hr:192:480771
Publication2017-12-21
Document URLhttps://hrcak.srce.hr/191208
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2018-01-30 10:32:56