prikaz prve stranice dokumenta Marketing usluga u bankarstvu
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master's thesis
Marketing usluga u bankarstvu
2016. urn:nbn:hr:192:090554
Stefanović, Vedran
University of Rijeka
Faculty of Economics and Business

Cite this document

Stefanović, V. (2016). Marketing usluga u bankarstvu (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:090554

Stefanović, Vedran. "Marketing usluga u bankarstvu." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:192:090554

Stefanović, Vedran. "Marketing usluga u bankarstvu." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:192:090554

Stefanović, V. (2016). 'Marketing usluga u bankarstvu', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:090554

Stefanović V. Marketing usluga u bankarstvu [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2016 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:192:090554

V. Stefanović, "Marketing usluga u bankarstvu", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:192:090554

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Metadata
TitleMarketing usluga u bankarstvu
Title (english)Marketing services in banking
AuthorVedran Stefanović
MentorIvan Frančišković (mentor)
Committee memberIvan Frančišković (predsjednik povjerenstva)
Committee memberHelga Pavlić Skender (član povjerenstva)
Committee memberJasmina Dlačić (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2016-05-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Bankarski marketing nije nešto što je oduvijek prisutno, budući da se njegova pojava bilježi tek od pedesetih godina. U bankarstvu, razlikuju se interni, eksterni i interaktivni marketing. U radu su spomenute najvažnije karakteristike bankarskog poslovanja te je kao cilj bankarstva spomenuto upoznavanje razvoja, funkcije i organizacije banaka, ali i bankarskih poslova i ostalih specifičnih odnosa koji se javljaju na relaciji klijent - banka. U tu svrhu, poseban se naglasak stavlja na marketing aktivnosti u bankama i odnosima s klijentima. U radu je napravljeno istraživanje o marketingu usluga u ERSTE & STEIERMARKISCHE BANK D.D. pa je u tu svrhu analiziran organizacijski profil Erste banke, navedene su njezine nagrade i priznanja. Također, pomno je analizirana društvena odgovornost Erste banke. Spominju se proizvodi i usluge koje nudi svojim klijentima, a jednako tako, govori se i o brendu Erste banke.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:192:090554
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: Finance and Banking
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-06-11 07:42:08