prikaz prve stranice dokumenta Exploiting the Potential of Social Networks by Family Farms in Croatia
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Znanstveni rad - Poglavlje u knjizi
Exploiting the Potential of Social Networks by Family Farms in Croatia
U: Agriculture Through Sustainability Perspectives / Katunar, Jana; Vretenar, Nenad; Jardas Antonić, Jelena (ur.). Rijeka: Sveučilište u Rijeci, Ekonomski fakultet, 2025. str. 225-242. urn:nbn:hr:192:995858
Grgurić Čop, Nina

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Agriculture Through Sustainability Perspectives | Knjiga
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Grgurić Čop, N. (2025). Exploiting the Potential of Social Networks by Family Farms in Croatia. U J. Katunar, (Ur.), N. Vretenar, (Ur.), J. Jardas Antonić, (Ur.), Agriculture Through Sustainability Perspectives (str. 225-242). Rijeka: Sveučilište u Rijeci, Ekonomski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:192:995858

Grgurić Čop, Nina. "Exploiting the Potential of Social Networks by Family Farms in Croatia." Agriculture Through Sustainability Perspectives, Ur. Jana Katunar, Ur. Nenad Vretenar, Ur. Jelena Jardas Antonić, Sveučilište u Rijeci, Ekonomski fakultet, 2025, str. 225-242. https://urn.nsk.hr/urn:nbn:hr:192:995858

Grgurić Čop, Nina. "Exploiting the Potential of Social Networks by Family Farms in Croatia." U Agriculture Through Sustainability Perspectives, ur. Jana Katunar, ur. Nenad Vretenar, ur. Jelena Jardas Antonić, 225-242. Rijeka: Sveučilište u Rijeci, Ekonomski fakultet, 2025. https://urn.nsk.hr/urn:nbn:hr:192:995858

Grgurić Čop, N. (2025) 'Exploiting the Potential of Social Networks by Family Farms in Croatia' u Katunar, J. (ur.), Vretenar, N. (ur.), Jardas Antonić, J. (ur.) Agriculture Through Sustainability Perspectives Rijeka: Sveučilište u Rijeci, Ekonomski fakultet, str. 225-242. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:192:995858 (Datum pristupa: 02.04.2025.)

Grgurić Čop N. Exploiting the Potential of Social Networks by Family Farms in Croatia. U: J. Katunar, ur., N. Vretenar, ur., J. Jardas Antonić, ur. Agriculture Through Sustainability Perspectives. Rijeka: Sveučilište u Rijeci, Ekonomski fakultet; 2025. Str. 225-242. [pristupljeno 02.04.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:995858

N. Grgurić Čop, "Exploiting the Potential of Social Networks by Family Farms in Croatia", Agriculture Through Sustainability Perspectives, J. Katunar, N. Vretenar i J. Jardas Antonić, Ur. Rijeka: Sveučilište u Rijeci, Ekonomski fakultet, 2025, str. 225-242. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:995858

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Podaci o radu
Naslov (engleski)Exploiting the Potential of Social Networks by Family Farms in Croatia
AutorNina Grgurić Čop
UrednikJana Katunar
UrednikNenad Vretenar
UrednikJelena Jardas Antonić
Autorova ustanovaSveučilište u Rijeci
Ekonomski fakultet
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Family farms account for more than half of all registered agricultural entities in Croatia, making them essential not only for rural development but also for the economy. However, there is no unified, free platform for family farms to market their products and connect with consumers, leading to a market gap that social networks can help bridge. This chapter analyzes the Facebook pages of family farms across Croatia to determine the interrelation of the number of social networks the... Više farm is active on and the diversity of posts on Facebook with the number of "likes" and follower engagement (reactions, comments, and shares on the last ten posts). The results indicate that the number of social networks brings about only an increase in the number of "likes", while the diversity in Facebook posts attracts both more "likes" and greater follower engagement. The findings also point to the family farms’ underutilization of the social network potential in relation to sharing essential information (location, main activity), brand development and promotion of family farms from specific regions and trades. Family farms should thus put more effort into social networking. They should offer delivery through these channels, increase posting frequency, and collaborate with social media influencers. Sakrij dio sažetka
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Poglavlje u knjizi
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov knjigeAgriculture Through Sustainability Perspectives
Brojčani podacistr. 225-242
ISBN978-953-7813-91-8 (PDF)
URN:NBNurn:nbn:hr:192:995858
Datum objave publikacije2025-03-11
Vrsta resursaTekst
IzdavačSveučilište u Rijeci, Ekonomski fakultet
Mjesto izdavanjaRijeka
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Bez prerada 4.0 međunarodna (CC BY-NC-ND 4.0)
Datum i vrijeme pohrane2025-03-24 14:00:12
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