The paper delves into the role of artificial intelligence in the development od international business. By examining the concept of artificial intelligence and its evolution, this paper analyzes the impact its integration has on the global business environment. Through a detailed review of the application of AI in international business, the paper highlights how AI tools help companies make decisions, analyze and predict future demand trends, manage risks and identify business opportunities, as well as deal with the challanges of cross-cultural communication. The research emphasizes the advantages and challenges faced by companies after the implementation of artificial intelligence into their business processes. An important components of this paper are the ethical and regulatory principles related to use of AI in the context of security, privacy and compliance with legal norms. In addition, the paper defines guidelines for the efficient use of AI in international business based on previous principles and provides predictions about future trends and challenges of adopting AI into business. At the very end, the paper stresses the importance and need of implementing artificial intelligence in global business environment due to the increase in productivity, profitability and competitiveness.