This paper analyzes international business activities using the example of the company Nikas d.o.o., exploring the strategies and challenges the company faces in a global environment. Special emphasis is placed on how Nikas d.o.o. has developed and adapted its business model in response to the needs and demands of international markets. Over the years, the company has demonstrated exceptional ability to identify opportunities for expansion into foreign markets, utilizing innovative approaches in marketing, and distribution. This paper thoroughly examines how the company has built its international presence by relying on comprehensive market analysis, targeted marketing strategies, and effective supply chain management. In the context of analyzing the company's market presence and import activities, the research addresses specific challenges such as adapting to various regulatory environments, dealing with cultural differences, and overcoming competitive pressures. It also investigates how Nikas d.o.o. has successfully navigated the complexities of international quality standards, legal norms, and intellectual property protection—key factors for maintaining competitiveness in global markets. The conclusions of the paper highlight that flexibility in adapting business processes, continuous innovation in product and service offerings, and effective communication with various market participants are crucial elements that enable Nikas d.o.o. not only to survive but also to thrive in a dynamic and often unpredictable international business environment.