The paper presents the fundamental characteristics of digital entrepreneurship and explores its implementation in Croatia. The purpose of the research is to provide insight into the application of digital entrepreneurship through the example of the business project Vintage Experience and the establishment of a business entity for renting Fiat 500 vehicles. The paper highlights the significance of digital entrepreneurship in modern business, offers an overview of the theoretical aspects of digital entrepreneurship, and demonstrates the application of digitalization in the launch and operation of the business entity using the specific project, Vintage Experience, as an example. The research showed positive trends in the application of digitalization in Croatian companies, though the index of digital intensity remains below the European Union average. The Vintage Experience project emerged from an entrepreneurial opportunity and the observation of services available in tourist destinations outside the Republic of Croatia but insufficiently present within Croatia. It led to the establishment of a business that offers vintage Fiat 500 vehicles from the 1960s and 1970s for rent. Based on the presented data, it is evident that the project is economically and financially viable, as confirmed by its implementation. The entrepreneur currently utilizes digital technologies in their business and applies digital business models based on the use of online services such as e-Obrt, email, websites, social media advertising, and more. In future operations, the business owner aims to increase the use of mobile applications for reservations and service personalization.