The establishment of a quality and food safety system ensures positive changes in the processes of production, packaging, storage, procurement of raw materials/packing materials, and sale of the finished product. Such changes also ensure a better quality of raw materials/packing materials used in the production of the finished product, in such a way as to control and evaluate the suppliers with whom the company cooperates. This eliminates unreliable, bad suppliers. By doing so, the top quality of the finished product is achieved. By eliminating unnecessary processes within the company, business costs are reduced. The growing awareness of producers about cleanliness and hygiene during the production of food products has increased the production of healthy products, with the introduction of standards on food quality and safety. The importance of quality has also increased due to high competition, and legislation that precisely regulates the maximum allowed amounts of certain bacteria, various contaminants, pesticides and heavy metals in the product. If the manufacturer wants to be competitive on the national and global market, he must achieve loyalty and satisfy the ever-increasing wishes and needs of customers. Process and product innovations improve existing products or processes and influence the development of new ones. By continuously working on product and process quality, the company is closer to long-term success. The company Frozen food international d.o.o., by introducing quality and food safety systems such as the basic HACCP system, the IFS food standard, and the Halal system, ensures its customers, above all, a safe product, and thus top quality. This paper presents the results of the official IFS food audit, according to version 7, held in 2022 and 2023. Internal measures are presented, the data of which will change significantly through the years 2021, 2022 and 2023, after the introduction of IFS standards for food and the implementation of radical process innovations and incremental innovations of the business model. The impact of innovations on business performance, ie on the company's competitive advantage, is presented.