Specialized stores of organic food products could be compared to neighborhood stores that were at one point completely replaced by supermarkets and shopping centers. The purpose of the diploma thesis "Consumer perception of specialized stores of organic food products" is to find out what is important to consumers of organic food products when choosing a place of purchase, i.e. a store. The data collected from the professional literature proved the importance of the influence of certain factors when choosing specialized shops with organic food products and the need for their analysis. The analysis was made through a survey questionnaire that was distributed among friends, acquaintances and members of different groups on social networks. This method of research was chosen because it is the fastest and most accessible. The research results showed that there is interest in these stores as well as the need to buy organic food products. Factors that are important to customers in order to choose this type of store from the point of purchase are also presented, namely: product range, affordable prices, quality, good equipment, pleasant and friendly staff and parking lot. At a time when the cost of living has risen, the price of the product is also important when choosing a store, as well as the frequency of promotions and discounts on products. It is through advertisements and product promotions that customers are informed about a store. The scientific contribution of the work is reflected in the successfully identified factors of consumer habits, on the basis of which it is possible for marketing experts to draw concrete conclusions and recommendations in adapting product and service creation strategies to the target consumer segment.