prikaz prve stranice dokumenta Online shopping determinants of Croatian consumers
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Online shopping determinants of Croatian consumers
U: INTERDISCIPLINARY MANAGEMENT RESEARCH XIX. / Erceg, Aleksandar (ur.). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany, 2023. str. 475-491. urn:nbn:hr:192:674139
Prudky, Ivan; Vretenar, Nenad; Jardas Antonić, Jelena

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Prudky, I., Vretenar, N. i Jardas Antonić, J. (2023). Online shopping determinants of Croatian consumers. U A. Erceg, (Ur.), INTERDISCIPLINARY MANAGEMENT RESEARCH XIX (str. 475-491). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:192:674139

Prudky, Ivan, et al. "Online shopping determinants of Croatian consumers." INTERDISCIPLINARY MANAGEMENT RESEARCH XIX, Ur. Aleksandar Erceg, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany, 2023, str. 475-491. https://urn.nsk.hr/urn:nbn:hr:192:674139

Prudky, Ivan, Nenad Vretenar i Jelena Jardas Antonić. "Online shopping determinants of Croatian consumers." U INTERDISCIPLINARY MANAGEMENT RESEARCH XIX, 475-491. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany, 2023. Citirano 17.04.2024.. https://urn.nsk.hr/urn:nbn:hr:192:674139

Prudky, I., Vretenar, N. i Jardas Antonić, J. (2023) 'Online shopping determinants of Croatian consumers', u Erceg, A. (ur.), INTERDISCIPLINARY MANAGEMENT RESEARCH XIX, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany, Osijek, str. 475-491. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:192:674139 (Datum pristupa: 17.04.2024.)

Prudky I, Vretenar N, Jardas Antonić J. Online shopping determinants of Croatian consumers. U: A. Erceg, ur. INTERDISCIPLINARY MANAGEMENT RESEARCH XIX. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany; 2023. Str. 475-491. [pristupljeno 17.04.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:674139

I. Prudky, N. Vretenar i J. Jardas Antonić, "Online shopping determinants of Croatian consumers", INTERDISCIPLINARY MANAGEMENT RESEARCH XIX, A. Erceg, Ur. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany, 2023. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:674139 [Citirano: 17.04.2024.]

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Podaci o radu
Naslov (engleski)Online shopping determinants of Croatian consumers
AutorIvan Prudky
AutorNenad Vretenar
AutorJelena Jardas Antonić
UrednikAleksandar Erceg
Autorova ustanovaSveučilište u Rijeci
Ekonomski fakultet
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Understanding consumer behavior is one of the focal points of decision theory. Over the past decade, a substantial increase in the popularity of online shopping has been observed worldwide. The significant acceleration of this trend can be attributed to the COVID-19 pandemic, which affected consumers’ traditional shopping behavior and forced them to shop without visiting physical stores. The increasing popularity of online shopping necessitated a better understanding of the factors driving behavior. In this research, based on a sample of 394 respondents, we aimed to find influential socio-demographic factors that affect online shopping habits and decision-making. To this end, we constructed a binary logistic regression model to estimate the influence of socioeconomic factors on online purchasing decisions. To support the logistic regression model results, we examined significant differences in views on online shopping among socio-demographic subgroups. Statistically significant influences on online shopping decisions include a person’s age, education level, and employment status. Gender and urbanization level of residence showed no influence on online shopping behavior.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaINTERDISCIPLINARY MANAGEMENT RESEARCH XIX
Brojčani podacistr. 475-491
p-ISSN1847-0408
URN:NBNurn:nbn:hr:192:674139
Datum objave publikacije2023-09-28
SkupNaziv: Interdisciplinary Management Research Conference XIX
Kratica: IMR XIX
Lokacija: Osijek, Hrvatska
Datum početka: 2023-09-28
Datum završetka: 2023-09-29
Vrsta izlaganja: Predavanje
URL dokumentahttps://nx15738.your-storageshare.de/s/C2NMK478Qc9aHdq
Vrsta resursaTekst
IzdavačJosip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany
Mjesto izdavanjaOsijek
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2023-12-01 10:50:04