This final paper examines the current state of the camping market in Croatia, trends and innovations, as well as offline activities and online tools used in the creation of camping products. Likewise, the objectives of this paper are to analyze the close relationship between the quality assessment of camping products by reference participants in the camping market, car club organizations and their camping guides, guest opinions on camping portals and reviews from online agencies. The possibility of increasing the contribution through the synergy of offline and online marke-ting activities in the camping segment of the Maistra company was investigated, based on knowledge from relevant scientific research, own experience and research into the offer and process in the field of segment development, which are understood as offline activities. Looking at offline activities as activities that contribute to the quality of service to guests through product development in the context of investment in infrastructure. The importance of that segment should not be ignored, even though that part is developing significantly. Another part that defines the quality of camping products is the online part that refers to the digitization of the service. In order to address the lack of research as well as the use of online activities, this paper provides an overview of the current state of offline activities, but primarily analyzes what a quality online offer means, what types of online activities exist and which are currently being used. By carrying out the research from this paper, the importance of the online component in strengthening the competitiveness of camping products was determined by using the opportunities imposed by the exponential development of Internet communication channels and the opportunities that are provided by it. The research results confirmed all three hypotheses. It was established that online activities in the application in the camping product must offer benefits to its users - guests. There are online activities available on the market that are not used in the creation of camping products. The integration of online and offline activities, which would synergistically improve the quality of camping products, has not been sufficiently implemented. This work provides the basis for the development of marketing strategies aimed at improving the service and through this the perceived quality of the overall camping product through the synergistic action of offline by continuing to actively invest in infrastructure and online by investing in the digitization of the service.