In this paper, importance is given not only to the influence of the textile industry on the environment and buyers’ preferences but also to issues of sustainable development. The differences between natural, synthetic, and recycled materials are explained because each of them impacts the environment differently. Furthermore, secondhand stores and recycling processes are presented as advantages, while the innovations in production, materials, and marketing are presented as guidelines that will affect the reduction of the negative impact of the textile industry on the environment. Based on the above, a survey was conducted. The survey has been taken by 121 respondents with residences in the Republic of Croatia. The survey found that respondents still give great preference to textiles with natural composition, quality, and design. In contrast, the respondents did not show much familiarity with the regulatory framework, which could affect the current habits of customers through further changes. Finally, the respondents expressed the need to increase awareness of the textile industry's impact on the environment with the help of means of information.