This final paper will try to explain the concept of competitiveness of the fashion industry from the very beginning until today by positioning various companies within the industry in the European Union. The work will begin with an introduction, presentation of the topic and hypothesis, and then with the conceptual meaning of competitiveness and the fashion industry in order to present it more closely and understand it more clearly. Competitiveness is the main indicator of a company's success, where comparison with the competition in the market encourages growth and development and ensures survival in a particular market. By defining the concept of fashion, the fashion industry from its early beginnings to the present day through the work will show the development and progress of the Central European fashion industry over time, so we can compare the competitiveness of the fashion industry considering the leading companies today. Finally, the impact of the fashion industry on the economy of the European Union will be discussed and the essence and conclusion of the paper will be presented.