Graduate thesis is conceived as a theoretical presentation and analysis of the environment based on SWOT and TOWS analysis, and in the second part a concrete analysis based on the example of the Financial agency. To accomplish the strategy plan it is necessary to have a god planning and analysis strategy. Consequently, it is necessary to be well acquainted with internal and external factors that influence the decision - making and adoption the strategic plans. It is extremely important to know one’s own good and bad sides of the making business, but also by knowing the competition one might recognize an opportunity that can be transformed into the strength of one’s business. Strategic decisions are the most important decisions for the organization, and they can be realized with the support of the tactical and operational management. Only with the good decision making, planning and at the and ultimately implementing these strategies, with quality and timely decisions made at the perfect time, can the organization actually go forward. When establishing and organization, in the beginning it is known what will the organization do, which products or service will it offer on the market. Financial agency is the long-existing company with quality human staff and strong IT support. It is a leader company in the Republic of Croatia in offering the financial, and more recently, the electronic services. It continuously develops new services, and it is the state’s partner in doing certain jobs. Strategic plans are defined in the mission, vision, and the strategic goals in the Fina’s Strategy. By conducting a successful process of planning, optimal use of available resources, and controlling the implementation of Fina`s work tasks, Fina is successfully standing on the market. With great opportunities to use European money, favorable laws, flexibility and online business, Fina successfully maintains position in the market. Surveying customer satisfaction confirms the good or bad way it is going. If it notices the certain problem on the market, using the analysis of existing environmental situation will determine a new and more profitable direction of the further business decisions.