The olive branch is widely known as a symbol of peace, while olive oil (due to its composition) is a symbol of longevity and good health, as well as an indispensable ingredient of every Mediterranean meal. Olive oil has always been known for its healing properties, and today there is a growing need to consume this oil as a traditional domestic product, which in addition to having only culinary significance, is increasingly permeated as an element of history, culture, tradition and lifestyle. The paper describes the theoretical determinants of the implementation of the investment project and the applied implementation of the project for the production of organic olive oil by raising olive groves on the family farm. The goal of building olive groves is to use the abandoned land in the area of Oklaj, a small settlement and the center of the Municipality of Promina, in Šibenik-Knin County, and the production of extra virgin olive oil. The basic characteristics of the project and project management are presented, and an economic analysis and evaluation of the project is given, which is presented through economic and financial indicators, and a cost benefit analysis. The overall analysis led to the conclusion that the project was profitable, and that there was a justified market for extra virgin olive oil. The project envisages that the seventh year will be the first year of the first birth, so in the same year, positive financial returns on the investment will begin to be realized. The implementation of the project will take eight months. Given the growing demand for extra virgin olive oil, the project is expected to be very successful, and after the first eight years of operation, further investments in production are planned.