In this paper are elaborated basics of International Business, ways that globalization greatly benefited trade outside the borders of a home country. Favorable political and economic trends, elimination of trade barriers between countries enabled small and large enterprises to broaden their business abroad. Sources of data used for this work are company documents and professional literature. Basic motives for entering foreign markets through export activity are the increase of labor productivity, profitability, and diversification of the activities of the company. While comparing other methods of entering different markets, export implies relatively low risk and operating costs and great flexibility, and likewise requires relatively low knowledge of the foreign market. The purpose of this master thesis is to explore the process of export, its phases, and main procedures to a country within and outside the European Union, explaining in detail the stages a company like Meduza has to go through in different business environments.