Today tourism today has become a narrowly specialized economic activity, developing its selective forms of appropriately specialized and personalized requirements of tourists in order to achieve such importance in all emitting and receptive markets. The research subject of the final work is the environment of the tourist catering company Plava laguna. The success of each company's business, including the subject, depends on the environment within it the same server, the way it is adapted to the challenges of the modern market, but also to those internal companies. The aim of the paper is to present the internal and external environment of the company on the example of business in the tourism sector. Consequently the purpose of the final work is to bring it closer and explain in detail the visit to the issue, which is applicable to other competing companies operating in the Istrian County. The environment of the Plava Laguna enterprise is heterogeneous and dynamic, depending on different and internal factors. The company successfully overcame challenges and various troubles such as war, world crisis, sanctions against Russia, etc., after which the company became stronger in its development. The trend of "brain drain" teachers will appear in the future, the shortage of domestic labor will be a growing problem for companies. The transition from mass to quality tourism will greatly change the structure of guests who use the services of society, will not require a quality workforce and large investments in the superstructure of the company.