Consumers are starting to become increasingly aware of animal testing in the cosmetics industry. Due to growing consumer awareness, more and more countries have started introducing animal testing bans for cosmetics, new testing alternatives have been introduced, cosmetics that do not use animals for testing have started to appear on the market, but many brands still practice animal testing. Every individual greatly contributes to changing attitudes and perception about animal rights in cosmetic industry, but still a major problem is the lack of consumer information and education about testing performed on animals and cruelty free cosmetics. Consumers want to be more informed and contribute to animal welfare. In order to gain a better insight into consumer attitudes, opinions and perceptions about cruelty free cosmetic products, a survey was conducted which was approached by 104 respondents. The results of the research showed that the respondents do not support animal testing, but in most cases they do not buy cruelty free cosmetics. Furthermore, it is learned that respondents do not invest enough in educating about testing cosmetics on animals but would like to be more informed in the future. Respondents as consumers of cruelty free cosmetics are willing to pay a higher price for such product because of animal welfare. Lastly, respondents are of the opinion that in the future consumers will use more brands whose cosmetics are not tested on animals.