Accounting provides the possibility of recording transactions in various ways. By using a variety of alternative accounting policies accountant achieves different effects on the stated business results and the value of the company as a whole. In theory, the application of different accounting policies in the short term has an effect on the reported financial performance and the company’s value, while the long term effect of applying different standard accounting policies in the system of fixed prices is neutral. However, the theory does not account for stochasticity business environment and possible changes in legislation. Theoretical models are ceteris paribus models by which are most oft en impossible to accurately predict economic trends and position the company in the long run. So influential groups, which determine the business policy of enterprises, by combining the available alternative accounting policies affect the short-term result of the company and the value of the company as a whole. This paper describes the possible concepts of financial reporting that are as far as possible coordinated with individual goals of stakeholders, which will be in compliance with the maximum long-term viability of the company. Described concepts will largely take into account long-term interests of influential groups. Analysis of the long-term interests of all stakeholders’ gives them acceptable accounting concepts, which basis are described in this paper.