This paper investigates rural tourism in Croatia, with a focus on its definitions, development aspects and future directions. In the introduction, the basic problems and the subject of the research are set, with a clear definition of the purpose and goals of the work. The research methodology includes various methods of analysis, and the paper is structured in several key parts. The theoretical basis of rural tourism includes the definition and basic concepts of this form of tourism, and compares rural tourism with urban-classical tourism. The historical development of rural tourism is analyzed and theoretical models and approaches that help in understanding this sector are presented. The analysis of rural tourism in Croatia includes the geographical context, contributing economic and sociocultural influences on rural communities. The research shows that rural tourism can significantly contribute to local communities, but also that there are numerous challenges that need to be overcome. The paper focuses on the future of rural tourism, considering sustainability, potential development directions and the role of digital technologies. The importance of harmonizing with the principles of sustainable development, diversifying the tourist offer and using modern technologies for the improvement and promotion of rural tourism is emphasized. In conclusion, the paper summarizes the key words and recommendations for the improvement of rural tourism in Croatia, emphasizing the need for a detailed analysis of the situation, the right measures and long-term strategies in order to achieve significant progress in this sector.