Virtual currencies are a subset of digital currencies and include other types of digital currencies, such as cryptocurrencies and tokens issued by private organizations. Advantages of virtual currencies include faster transactions and ease of use. The disadvantages of virtual currencies are that they can be hacked and do not provide much legal recourse for investors because they are not regulated. A number of cryptocurrencies have been launched in recent years, often with very high expectations. Many of them failed soon after being disparaged by traders. To date, more than 1,000 cryptocurrencies have failed, compared to 3,000 currencies that are still alive and functioning. Many cryptocurrencies from humble beginnings will fail simply because they lack the resources to compete with the financial giants. For a cryptocurrency to be successful, two conditions are actually needed: there must be a high demand for these currencies for transactional reasons and users must trust them. Consumers generally trust a currency or token because of the underlying technology of blockchains, the decentralized cryptographic accounting systems on which the industry is built. Analytics of the cryptocurrency market is necessary to understand the reasons for exponential and deviant trends in the value of cryptocurrencies in the period of their emergence and existence so far. For the purposes of analyzing the cryptocurrency market, the paper will analyze the overall trends in the market capitalization of cryptocurrencies on their stock exchanges in the period from 2015 to October 2022, and the analysis of the aforementioned periods will be broken down into the periods from 2015 to 2019, from January 2020 to February 2022 and from March 2022 - October 2022.