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Purchase preferences in Croatian stores framed by shoppers' demographic characteristics
U: 12th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT. / Leko Šimić, Mirna (ur.). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia, 2023. str. 807-824. urn:nbn:hr:192:499003
Vretenar, Nenad; Prudky, Ivan; Kruljac Stanojević, Sandra

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Vretenar, N., Prudky, I. i Kruljac Stanojević, S. (2023). Purchase preferences in Croatian stores framed by shoppers' demographic characteristics. U M. Leko Šimić, (Ur.), 12th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT (str. 807-824). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:192:499003

Vretenar, Nenad, et al. "Purchase preferences in Croatian stores framed by shoppers' demographic characteristics." 12th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT, Ur. Mirna Leko Šimić, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia, 2023, str. 807-824. https://urn.nsk.hr/urn:nbn:hr:192:499003

Vretenar, Nenad, Ivan Prudky i Sandra Kruljac Stanojević. "Purchase preferences in Croatian stores framed by shoppers' demographic characteristics." U 12th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT, 807-824. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia, 2023. Citirano 12.11.2024.. https://urn.nsk.hr/urn:nbn:hr:192:499003

Vretenar, N., Prudky, I. i Kruljac Stanojević, S. (2023) 'Purchase preferences in Croatian stores framed by shoppers' demographic characteristics', u Leko Šimić, M. (ur.), 12th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia, Osijek, str. 807-824. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:192:499003 (Datum pristupa: 12.11.2024.)

Vretenar N, Prudky I, Kruljac Stanojević S. Purchase preferences in Croatian stores framed by shoppers' demographic characteristics. U: M. Leko Šimić, ur. 12th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia; 2023. Str. 807-824. [pristupljeno 12.11.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:499003

N. Vretenar, I. Prudky i S. Kruljac Stanojević, "Purchase preferences in Croatian stores framed by shoppers' demographic characteristics", 12th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT, M. Leko Šimić, Ur. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia, 2023. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:499003 [Citirano: 12.11.2024.]

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Podaci o radu
Naslov (engleski)Purchase preferences in Croatian stores framed by shoppers' demographic characteristics
AutorNenad Vretenar
AutorIvan Prudky
AutorSandra Kruljac Stanojević
UrednikMirna Leko Šimić
Autorova ustanovaSveučilište u Rijeci
Ekonomski fakultet
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
The Covid-19 crisis has significantly accelerated the change in shoppers’ habits, leaning progressively more towards online shopping. However, with the lessening of the severity of global pandemic conditions, shoppers’ habits will likely at least partially return to typical patterns. This research aims to check consumer preferences towards in-store shopping in the Republic of Croatia and analyse differences in choices considering demographic differences among respondents. Gender, age group, education level and respondents’ work status were chosen as variables for distinction. The analysis used Mann-Whitney U, Kruskal Wallis H and Dunn Bonferroni’s tests to determine significant differences in in-store shopping patterns between demographic (sub)groups. The results, based on analysis of the sample containing 394 respondents, show that, within all examined demographic groups, subjects prefer to shop in-store rather than online. However, distinct demographic subgroups still vary significantly in stated shopping preferences regarding the selected product groups, as well as the patterns of behaviour while shopping in stores.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornika12th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT
Brojčani podacistr. 807-824
p-ISSN1848-9559
URN:NBNurn:nbn:hr:192:499003
Datum objave publikacije2023-06-15
SkupNaziv: 12th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT
Kratica: RED2023
Lokacija: Osijek, Hrvatska
Datum početka: 2023-06-15
Datum završetka: 2023-06-16
Vrsta izlaganja: Predavanje
URL dokumentahttp://www.efos.unios.hr/red/wp-content/uploads/sites/20/2023/06/RED-2023-Proceedings.pdf
Vrsta resursaTekst
IzdavačJosip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia
Mjesto izdavanjaOsijek
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2023-12-01 11:24:05