The role of quality management is best shown through quality goals. Not only through their insurance, but also the improvements. The principle of continuous improvement is introduced into the business process. Companies are guided by customer requirements because they want to ensure their satisfaction. Satisfying customer requirements creates a competitive advantage. Complete quality management implies the implementation of the concept in the company as a whole. By continuously improving the overall quality of business, which is manifested through the success of management, companies achieve a market position. The year 2020 represented an important business turnaround for many companies. The pandemic has left consequences on the country’s economy. The tourism sector, which is a rather large source of income for Croatia, has suffered the most. Employers were driven by difficulties in doing business, and they continuously adjusted their management to the circumstances and working conditions. Brijuni National Park is just one example of a company whose business has been called into question.. During the pandemic, Brijuni National Park was constantly adapting to the situation. Their management planned the activities depending on external factors. It has dedicated its entire management to overcoming difficulties and improving quality. The approach is guided by pricing policy and the creation of a competitive advantage. The suspension of work that followed in May 2020 left consequences on the business results of the institution. The year ended with a negative financial result. Revenues from excursions were 29% less than planned and 51% less than in the previous year. Despite the instability in operations, forecasts for the current 2021 announce positive changes that are reflected in the growth of operating income and non-financial assets. The success of the company is manifested through financing from its own revenues. Despite the losses, Brijuni is still the second most visited national park in Croatia. The institution provided space for further advancement and transition to a higher level.