prikaz prve stranice dokumenta Effective Omnichannel Marketing: An Analysis of Consumer Behavior and Preferences - With Focus on Croatian and American Consumers
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završni rad
Effective Omnichannel Marketing: An Analysis of Consumer Behavior and Preferences - With Focus on Croatian and American Consumers
2021. urn:nbn:hr:192:702802
Pavlović, Maya
Sveučilište u Rijeci
Ekonomski fakultet

Citirajte ovaj rad

Pavlović, M. (2021). Effective Omnichannel Marketing: An Analysis of Consumer Behavior and Preferences - With Focus on Croatian and American Consumers (Završni rad). Rijeka: Sveučilište u Rijeci, Ekonomski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:192:702802

Pavlović, Maya. "Effective Omnichannel Marketing: An Analysis of Consumer Behavior and Preferences - With Focus on Croatian and American Consumers." Završni rad, Sveučilište u Rijeci, Ekonomski fakultet, 2021. https://urn.nsk.hr/urn:nbn:hr:192:702802

Pavlović, Maya. "Effective Omnichannel Marketing: An Analysis of Consumer Behavior and Preferences - With Focus on Croatian and American Consumers." Završni rad, Sveučilište u Rijeci, Ekonomski fakultet, 2021. https://urn.nsk.hr/urn:nbn:hr:192:702802

Pavlović, M. (2021). 'Effective Omnichannel Marketing: An Analysis of Consumer Behavior and Preferences - With Focus on Croatian and American Consumers', Završni rad, Sveučilište u Rijeci, Ekonomski fakultet, citirano: 06.05.2024., https://urn.nsk.hr/urn:nbn:hr:192:702802

Pavlović M. Effective Omnichannel Marketing: An Analysis of Consumer Behavior and Preferences - With Focus on Croatian and American Consumers [Završni rad]. Rijeka: Sveučilište u Rijeci, Ekonomski fakultet; 2021 [pristupljeno 06.05.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:702802

M. Pavlović, "Effective Omnichannel Marketing: An Analysis of Consumer Behavior and Preferences - With Focus on Croatian and American Consumers", Završni rad, Sveučilište u Rijeci, Ekonomski fakultet, Rijeka, 2021. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:702802

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Podaci o radu
NaslovEffective Omnichannel Marketing: An Analysis of Consumer Behavior and Preferences - With Focus on Croatian and American Consumers
Naslov (hrvatski)Efektivan omnichannel marketing: Analiza ponašanja potrošača i njihovih preferencija sa fokusom na hrvatske i američke potrošače
AutorMaya Pavlović
MentorJasmina Dlačić (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		Sveučilište u Rijeci
Ekonomski fakultet
Rijeka
Datum i država obrane2021-09-12, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak
This thesis examines the existence of an omnichannel approach among Croatian and American marketplaces and investigates what specific differences appear between the two groups of consumers, in the case of recognizing and adapting to omnichanneling and its characteristics. Throughout the transition from traditional marketing to modern, many new customer touchpoints and purchase channels have emerged, creating a new standard for an omnichannel marketplace in today’s business world. This thesis provides a thorough analysis of both the remote and online marketplace with the assistance of previous research, through a detailed online survey distributed to American and Croatian consumers. The results of the survey show an overall larger consumer preference and higher grades of American consumers towards omnichannels, in comparison to Croatian respondents. Along with that, American consumers substantiate to be classified in the top category of modern consumer types, which may also tie in with their standing reliance and desire for an omnichannel experience. Meanwhile, the Croatian omnichannel marketplace proves to be in the beginning phases of an omnichannel evolution.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:192:702802
Studijski programNaziv: Poslovna ekonomija; smjerovi: Međunarodno poslovanje na engleskom jeziku
Smjer: Međunarodno poslovanje na engleskom jeziku
Vrsta studija: sveučilišni
Stupanj studija: preddiplomski
Akademski / stručni naziv: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaZatvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2021-11-29 18:13:02