Human beings have the constant negative impact towards Earth's welfare by: excessive usage of natural resources, improper way of recycling, excessive disposal of garbage into the nature, overall industrial pollution and a number of other anthropogenic factors. Although more and more people every day advocates green marketing and become green consumers, there are still a lot of people who, by their own actions, participate in environmental pollution and by doing so, harm both, the nature (and the Earth's biosphere) and, consequently, their own health. With the purpose of further developing the green marketing and the reduction of negative consequences that the textile industry has on the environment, recycled material is being more and more talked about and its usage becomes more and more important. This is precisely why this paper deals with the most important theoretical and practical aspects of applying the concept of the green marketing in the textile industry. Also, this paper contains a research about the level of consumers' familiarity with green products within the textile industry. Other than their personal opinions regarding green products, their satisfaction with clothes made of recycled material was also tested. Taking into account the results obtained by both, the theoretical, and the empirical research, the end of the paper presents the guidelines for advancement of the green marketing within the textile industry.