The business world presents a large and continuous line of challenges that companies face on a daily basis, in order to compete with each other and achieve the best possible business results. The business communication development factor plays an increasingly important role in it. A very important part of business communication on which the company business results directly, depends on its business negotiation, that is gaining new dimensions of application, because strategies are changing according to contemporary changes imposed by the modified business environment and society. The changes affect all employees, as well as their structure within a certain company. For this reason, the company has to offer its employees continuous professional development in the segment of conducting business negotiations, because it is the best method employees can apply the achieved knowledge in practice. As well, they have an insight into what is good and what could be furtherly improved in the business negotiation process in their company. This process of knowledge circulation strengthens the employees experience and encourages them to change and improve their negotiation habits during the business negotiation process. What this looks like in practical application on the example of Sport Vision Ltd., will show this master’s thesis of the impact of negotiation habits and experience on business negotiation success in Sport Vision d.o.o. The success of business negotiations becomes an important and irreplaceable part of the business world future.