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Autorska knjiga-Znanstvena knjiga-Znanstvena monografija
Marketing dynamics: How to Create Value for Customers
London: Pearson Education Limited, 2014. urn:nbn:hr:192:740255
Grbac, Bruno

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Grbac, B. (2014). Marketing dynamics: How to Create Value for Customers. London: Pearson Education Limited. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:192:740255.

Grbac, Bruno. Marketing dynamics: How to Create Value for Customers. London, Pearson Education Limited, 2014. https://urn.nsk.hr/urn:nbn:hr:192:740255.

Grbac, Bruno. Marketing dynamics: How to Create Value for Customers. London: Pearson Education Limited, 2014. https://urn.nsk.hr/urn:nbn:hr:192:740255.

Grbac, B. (2014) Marketing dynamics: How to Create Value for Customers. [online]. London: Pearson Education Limited. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:192:740255 (Datum pristupa: 10.11.2024.)

Grbac B. Marketing dynamics: How to Create Value for Customers. [Internet]. London: Pearson Education Limited; 2014, [pristupljeno 10.11.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:740255

B. Grbac, Marketing dynamics: How to Create Value for Customers. London, Pearson Education Limited, 2014. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:740255

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:192:740255
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Naslov (engleski)Marketing dynamics: How to Create Value for Customers
AutorBruno Grbac
Ostale odgovornostiGabor Rekettye (Recenzent)
Ostale odgovornostiMarko Grunhagen (Recenzent)
Autorova ustanovaSveučilište u Rijeci
Ekonomski fakultet
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Marketing
Sažetak (engleski)
Marketing dynamics: How to Create Value for Customers is a scientific book that explores and gives insights into marketing field grouped in 11 chapters. The book begins by looking at the evolution of marketing and how organisations adjust to the dynamic environment. It goes on to analyse market regularities, examine operators in the B2B and B2C markets, and explore target market selection and positioning. Based on considerations discussed in my previous books, Marketing Dynamics examines the bases for value creation and exchange by focusing on the policies of marketing mix elements. The last sections of the book deal with the new fields of marketing, ranging from marketing metrics to neuromarketing, and then discuss the implementation of marketing knowledge and skills at the strategic and tactical levels.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeAutorska knjiga-Znanstvena knjiga-Znanstvena monografija
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Broj stranica362
ISBN978-1-78399-574-5
URN:NBNurn:nbn:hr:192:740255
Datum objave tiskanog izdanja2014
Vrsta resursaTekst
IzdavačPearson Education Limited
Mjesto izdavanjaLondon
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2020-07-13 13:16:19